$3,400,000 Financial Feminist

When you host a Google Meet with a bunch of introverts, assume everyone’s going to be on mute. 😶

At a recent editorial standup, Ambreen kicked things off with “Where should we start?” Complete. Radio. Silence.

Long seconds ticked by, eyes carefully avoiding contact with the camera, and micro-droplets of sweat forming just above our brows. Finally, Kristen broke the ice and cracked a lame joke.

The tension was gone.

If you or someone you know suffers from First Speaker Anxiety Disorder (FSAD™️), send a message to 1-800-BYE-FSAD immediately. 🤪

That’s not really a thing, so here’s a simple tip to use in your next meeting-that-could-have-been-an-email.

The void fills after someone says literally anything. If it has to be you, ask a clarifying question—even if you know the answer—make an observation or just go for the laugh.

Whatever you do, don’t pause…

Millennials, it’s not safe out here.

Generation Z found another reason to roast the net generation on social media. This time for taking a beat between hitting record and speaking.

That’s right—if you wait just a few seconds to start your spiel in your next TikTok, you’re guilty of the millennial pause.

But don’t fret. Kim Kardashian and Taylor Swift are also taking fire for this split-second hesitation. It’s just not fair.

Back in our day, recording devices took a few seconds to buffer. Leave our Pavlovian response alone! 🐕

To avoid the fiery wrath in your comment section, edit all the lulls from your TikToks before posting.

It will get the Gen Zs’ off your back.

Unless what you’re saying is so 🔥 that it makes everybody else shush and listen… 👇🏽

Growing up, Tori Dunlap thought everyone had a script for negotiating a cable bill. Her frugal parents never spent carelessly and balanced their checkbooks twice a month. Tori learned how to be financially savvy early on.

As the friend who everyone hit up for financial advice, Tori saw the opportunity to pass her 💰 smarts on. Especially to women in a typically male-dominated field.

She took her no-nonsense advice over to TikTok in 2021 and made headlines with a viral video titled “I will have over $6m by the time I retire and I’m only 26.”

The video amassed over 4 million views and catapulted Tori and her brand—Her First $100K—into the spotlight.

She’s launched workshops, a podcast, and even written a New York Times best-seller.

But getting started with investing and taking shots at Dave Ramsey aren’t the only topics she covers. Tori’s cracked the code and has over 2.2 million followers.

Turns out her audience craved more than tips on checks and balances. 😴

Tori spills secrets on how to travel for free using credit card points, negotiate job offers, and even ask someone out on a date.

If there’s one thing you can learn from Tori’s TikTok—it’s to not niche yourself down too strictly in your content.

Her First $100K helps women become financially independent and embrace their power. From that lens, the variety of TikTok content makes perfect sense for Tori.

Going through a similar process yourself can help you glow up your messaging so it resonates with your audience.

Need some help with that? No problem, Quora’s Poe has got your back…

Quora is the place to be for the curious cats of the internet. With over 400 million monthly visitors the platform is like a giant game of Google Feud.

Last week, Quora’s founder Adam D’Angelo announced the release of Poe, their new AI app for iOS.

What’s different about Poe? It has built-in support for the two leading LLMs under public development. The one you keep hearing about—OpenAI’s GPT3—and the lesser known Claude, by Anthropic. It’s the one Google just dumped a $#!t ton of cash into.

We ran a few experiments to compare the results and are impressed. Let’s say you want to be like Tori Dunlap and better understand the needs of your audience.

Here’s an experiment you can run on Poe for the jobs-to-be-done framework:

Now that we’ve taken a short step to contextually train the LLM, we can begin to go nuts with the questions.

🤖 The Gist by Anthropic’s Claude:

As an influencer focused on digital marketing, the key jobs your Instagram audience is likely hiring you to do include:

So the major jobs-to-be-done are:

Your content and influencer activities should focus on fulfilling those key jobs and delivering the desired outcomes for your audience.

Holy $#!t, just like that, we've condensed a complicated innovation framework into a bite-sized, 2-minute summary, without spending a dime.

No need to break a sweat over confusing concepts. This process will help you zero-in on what matters most—for both your audience and your business.

Who needs a genie in a bottle when you’ve got Poe in your pocket?