Humps, stans, and social media plans 🙅🏽

This grump made it to the hump. It's Wednesday, perhaps the most anticipated one of the year for most. We're partial to the one in November, but this one is not too shabby.

Hump Day is about acknowledging the week's transition from the MT phase to WTF. It's an expression used in the U.S., but we believe the hump needs to be on the approved proliferation list.

And no, spending so much time on Hump Day has nothing to do with facing writer's block in our 3rd publication.

Oh, we know that a lot of smart folks out there suggest that even mentioning the hump is wrong. That it means we're simply trudging along rather than being enthusiastic and productive.

To which we say: Happy Hump Day!

According to the American Staffing Association, most adults in the U.S. believe a recession is upon us.

What's interesting about their findings is that 58% of workers consider a side hustle to supplement income. We don't mean to trivialize their predicament, but this reinforces an idea we think workers should embrace.

In March 2020—when we were all locked down—something became clear to us. We realized that one of the biggest challenges we control freaks were facing, was a lack of control in our lives. We couldn't go outside, we couldn't head into the office, we couldn't socialize.

This was all unprecedented at that time, it isn't anymore. We understood that our current dependency on clients/work—which came to a grinding halt—was part of the problem.The moral of this story is: When we begin to take control of the things we're taught are out of our control, we gain control. Well, kinda...in other words, to those of you thinking about a side hustle, lean in and kick @$$. You may discover that it leads to making more money and finding your joy. Don't forget, we're around to support you unconditionally.

Here's some inspiring stories of people, just like you:

We're big fans of no-code and low-code systems. Webflow describes No-code as a type of web development that allows non-developers to create software using a graphical user interface, instead of writing code.

So low-code still relies on software developers, but is much faster.

When building a complex app, one of the hardest things to pin down is the architecture. One of the key considerations is making it future-proof. But how is that easily achieved?

Enter AWS Application Composer. Billed as an easy way to visually compose serverless applications using AWS services with little guesswork. Alright, this is cool.

We checked out the preview and this is, really cool. The SaaS backend leader is making it simpler to deploy infrastructure-as-code (IaC) that follows best practices, is easy to maintain, and includes multiplayer mode.

It took us way longer to read the documentation than it did to deploy the enterprise-grade, serverless micro-services architecture—what a mouthful.

We'll be writing a full review at some point and open-sourcing our architecture too.

Until then... channel your inner Dora and go use the explorer.

So this happened...

Yesterday, that time of month at our place in which we break out the heating pads arrived.

Today, as we were researching the etymology of our first topic, these are the ads that were displayed.

WTF, Siri!?!?!?

If you've read this far, you're an outlier. That's because data suggests that, at 8 seconds, our ability to pay attention has dropped to less than that of a goldfish. Yes, a goldfish.

Even some of us who left social media in 2016 are impacted. That's because the same concepts of clickbait and instant-gratification are everywhere.

So, with 2023 around the corner, it's time to update our social media strategies (unless you're not professional procrastinators like us). The question to answer with your strategy is: How will we capture and keep audience attention?

Some thoughts:

In the next couple of weeks, we'll share our 2023 Social Media Playbook for Hey Rebekah. It's a complete open-sourced template you can use for your business and client work.

Until then, reply to this message if you have any feedback or would like to share your plans with the Hey Rebekah community.