Trusted Advisors

Having a slow start this morning? Don’t lose hope.

Things that are uninspiring in the beginning can end up amongst the most successful in human history.

Like the Eiffel Tower. Did you know that it was originally meant to be built in Barcelona? The Spanish thought the design sucked and gave it a pass. 😒

The French weren’t exactly starry eyed about it either.

Today, it’s one of the most recognized monuments in the world and over seven million tourists flock to Paris every year to see it.

So if you aren’t giddy about your to-do list today, don’t give up on it just yet. You might not build the next Eiffel Tower, but it may have a transformative effect on what you do today.

With those thrilling prospects, let’s leap right in. 👇🏽

Speaking of Paris, here’s a gorgeous data visualization comparing the French capital’s population to London’s. While there’s some debate over the data-set itself, we can’t deny how pretty this is to look at.

These visuals have a secret superpower. They make it easier for us mere mortals to make sense of complex data. They’re like reading glasses for your brain. All of a sudden, the numbers that once seemed like the screen from The Matrix now have meaning.

Data visualizations can also help us spot patterns and trends that we’d otherwise have missed. Kind of like playing a childhood game with numbers.

When done right, these charts help to serve as visual advisors. They make it easier to make informed decisions with confidence. We can quickly assess the pros and cons of different options, weigh them, and make a call based on the data.

Need an extra set of experienced eyes to look at your slick data visualizations and help you make a decision? 👇🏼

If you’re anything like us, you’ve thought about being able to reach out to someone who’s raised $100s of millions about fundraising. Maybe you want to talk to an expert who’s built a product used by bazillions. Or you may just need an extra set of experienced eyes to look at your slick data visualizations and help you make a decision.

Making it happen isn’t as easy as sending a tweet or making a shoutout. Although, you should never stop trying.

There’s actually a way for you to skip the line and get straight to the superstars. Meet Intro, it’s like a matchmaker for business professionals without the romance.

You can say adios to cold emails and pony up some major coin for a little Facetime with the titans of industry. People who’ve already reached the kind of goals you’re still shooting for.

Intro gives you direct access to the who’s who of been there, done that.

If you’re in the process of building a product or business, you should seriously consider setting aside some of your advisory budget for Intro. It could prove to be one of the best investments you’ll make.

We’re going to ask Sam Parr to tear apart our business plan soon. Don’t worry, we’ll share all the juice on what he says. 😳

Understandably, access to these professionals may be out of reach for many of our readers. We’re on it! Raquel will be working hard to land Intro as a Hey Rebekah partner. In the meantime, if you’re ready to go, this is an investment we can get behind.

At least you won’t have to sit around forever, waiting for a reply to your cold outreach like the one below.

No matter how late Frank was, we’d forgive them for any delay after reading an email like that. How could you not? This is exactly the kind of inspiration we need to talk about engaging our audiences. Keep reading…

One of the most important things to learn about your audience are their preferences. How they like to be messaged, where, and when. It helps to know where they’re hanging out online and what kind of content they find engaging.

When targeting specific generations within your audience, having a deep understanding of the nuances can make or break your messaging.

To engage a younger crowd you could work with content creators or micro influencers. Keeping in mind that relatable and authentic experiences are very important for engagement.

If you’re looking for a 👍🏽 from Generation X and boomers, emphasize product quality and customer service in addition to keeping it real.

Sometimes, your data may not be in a place for segmentation yet. Which means, you’re serving up a feast that needs to make everyone say yum. Here’s some of the key ingredients to include:

Don’t get distracted by shiny new things. Stick with what works especially with those who love you already. Test new and improved ways to keep them delighted and engaged.

In 2023, personalization means a lot more than adding Hi [first-name, fallback:there] at the beginning of the email. It means sharing content that’s relevant, on the topics they’re interested in, and the kind of stuff they’ve engaged with in the past or explicitly asked for.

This report by Data Axle takes a deep dive into generational marketing preferences. Besides making us feel old, it reveals one of the main reason consumers give you a follow or subscribe.

To get access to sales, deals, offers, and of course the memes.

Groundhog Day is when we ask a rodent to predict the weather. Yes, you heard that right! We trust a groundhog, also known as a woodchuck, to tell us if we should keep bundling up or if we can finally put away our parkas.

Here's how it works: on February 2nd, crowds gather to watch a groundhog peek its head out of a burrow. If it sees its shadow, we're in for six more weeks of winter. If it doesn't, we can start planning our spring picnics. It's a little like playing a game of duck, duck, groundhog with Mother Nature.