ZAOSHANG HAO
🤖 The gist
First things first. Happy 1,672,614,000 seconds since 1/1/1970! 🥂
It's the first Tuesday of 2023 and you're just getting back to the grind. You've got 727 emails to archive and we're just glad we're not one 'em. LOL!
But, let's be real. If you're anything like us, you've been reflecting upon last year's questionable choices and decided to make some changes. You're ready to become a better version of yourself and we're here for it!
Our 2023 New Year's Resolution? Read more!
Last night, we set subtitles to Auto on the Apple TV. 💪🏽
What resolutions did you make? Hit reply and let us know.
GRAPHIC DESIGN
🏆 Barilla's classic design porn FTW!
Reddit: u/zhivojin
What's not to love about this oldie-but-a-goodie design? We've been referring to this piece as an example of effective holiday branding and creativity for a few years now.
Did you receive anything that stood out like this? If so, share them with us for the community.
SOCIAL MEDIA MANAGEMENT
😳 TikTok facing a blanket ban in the US?
A woman looking at her mobile phone stressed out in an expressionist style by Stable Diffusion 2.1
In 2020, India set an "incredibly important precedent" by banning the world's most popular social media app, TikTok. Now, Brendan Carr, an FCC Commissioner, thinks that a similar move is needed in the US to "avert the continuing threat to our national security". 🙀
Recently, legislators have taken up the issue because of perceived risks that TikTok's data could be used to blackmail, spy on, and influence user sentiment against governments.
We mean, why would they think that?
It's not like we're totally mesmerized by the intellectual content and profound expression demonstrated in 15-second lip syncs, overly complicated dance routines, or people making cereal with their feet for kicks.
On a serious note, this is serious
As professionals in the field who have clients that may be all-in on TikTok, this is huge. You should have a contingency plan in place if you don't already.
Meanwhile, Meta's tweaking algorithms and Google's working on their dance moves because of the prospect of TikTok's ban. We're not sure how they'll step into TikTok's big shoes if a ban goes into effect, but we should all be prepared.
Hit reply on this message and tell us what you're doing to mitigate the risks. Rebekah wants to know and she'll reply to each message with some of her thoughts on what you can do.
PSA
🤦🏽 PyTorch-nightly compromised
Just a few days into the new year and another major breach to report. If you installed PyTorch-nightly between Dec 25-30th, 2022, you should torch it and the torchitron dependency immediately.
RANDOM OBSERVATIONS
🔮 Our biggest predictions for 2023
A genie with a genie lamp at a table in the style of Sendak by Stable Diffusion 2.1
Will my job be replaced by AI? Probably not. AI will be ubiquitous in 2023 but as a power tool for professionals to take advantage of.
Will TikTok be banned in the US? It's hard to imagine given the crazy number of DAU in the US. It's a real possibility though, so hedge your plans.
Will Twitter go bust? Nope.
Will we beat Goldfish? On attention you mean? No way! In fact, we'll have to do a lot better to improve our messaging across all channels because 3 seconds is the new 8.
Will the metaverse go main stream? Probably not this year, but we're going to see some cool implementations in the enterprise space.
Who's going to win the Super Bowl? It's a toss up, but we'd love to see the Bills play the 49ers.
Will Web3 finally take off? We think cryptocurrencies will become regulated in the US and Europe. As far as their underlying technology—blockchain goes, we see a huge year ahead. NFTs will adapt and become practical in their implementation, especially in the entertainment/sports worlds.
Will I have to change up my messaging model for content? We agree with our friends at Marketing Brew that McDonald's is a good benchmark for your client's digital voice.
What kind of content will be queen in 2023? Video shorts and story-telling.
What programming technologies should I focus on? That depends on what you're building. Git and Docker/Kubernetes are becoming essential if you're working for large businesses. Rust, Python, and Typescript are the most loved/wanted technologies. Phoenix takes the top spot for web frameworks. People learning to code are jumping in to 3D tools like Unity and Unreal Engine.
What jobs will be most in-demand for self-employed professionals in the freelance space? We see an increase in demand for social media managers, copywriters, video editors, graphic designers, and software development professionals.
Write us back and tell us your predictions for the new year.
LOVE IT!
😍 Stuff from around the web
This section is inspired by Alex Lieberman of Morning Brew. We participated in a Newsletter XP course he co-hosted with Tyler Denk and our friends at Beehiiv in December. "Love it!" became a simple litmus test for a good idea, comment, or share. So, we're running with it because we love it.
Future top voice-over talent. Outdoors, bare legged, and power tools. Don't miss this future sandal and socks wearing superstar.
Resolve to look smarter in meetings this year.
Find a new Hobby for 2023 you can give up on by Feb.
Start writing ugly 1st drafts and be yourself.
Automate yourself and resolve to cut down on repetitive browser tasks.
Love this a Lottie year in motion annual recap.