Reeling in a Tesla

You’re about to read, click, and reply to Hey Rebekah #35!

Can you believe it? We can’t! 🎈 🎉

It seems like a lifetime ago that we were whiteboarding our plans to take the newsletter world by storm. We had puzzles of endless Google documents and spreadsheet pieces, each fitting snuggly into our big plan.

The cool thing is, we’ve really started to gain traction since our first edition. We want to give you the deets, but first things first.

To all our family and friends who helped us achieve unbelievable results during our sending domain warmup. We couldn’t have gotten here without you—and no, you’re not off the hook yet.

As we build Hey Rebekah in the open, here’s some fun facts we’re celebrating:

With that, join us in saying Yo! to Raquel. She starts today! 🙌🏾 🍾

Raquel will be working like crazy to secure incredible partnerships for our reader community. She’s also going to help us keep it real, glow up operations, and blow up growth! 🚀

Before riding the wave of the face-filter video trend, these influencers were getting no views on their meaningful social media content. Now, the Reels pay their rent and allow them to focus on their passions. 👏🏽

Face-filter videos are those clips of people gazing at the camera with a filter that poses a profound question, like: Which Disney princess are you? And then, a few seconds later, provides a randomly generated answer. 🤡

The influencers react as if they’ve just witnessed a car crash and viewers can’t get enough.

By keeping up consistency and volume—making sixteen to thirty videos a day—Christian Koch and Aren David struck gold. Their short, goofy Reels got nearly 48 million views. 🤯

If you’re wondering why Instagram keeps pushing this low-effort content, you are not alone. The creators don’t understand it either.

Some viewers scoff at the content but their hate comments actually boost the creators’ engagement. Christian and Aren’s creativity has helped them bank up to $35,000 a month with the Reels Play Bonus.

So who’s the Reel winner here? 🤪

Introducing Artifact, the latest brainchild of the former Instagram co-founders Kevin Systrom and Mike Krieger. They've teamed up again to start a new venture and are about to shake things up again in the app world.

Artifact is a personalized news feed that uses machine learning to understand your interests. It’s like TikTok for text, or maybe a reimagined Google Reader with a mobile twist. It might even give Elon’s Twitter a run for its money.

The idea for Artifact is simple. It takes advantage of advancements in AI made by Google. Then brings together articles, facts, and machine learning to create an improved experience and much better recommendations.

With a feed of popular articles handpicked from a curated list of publishers, ranging from big dogs like the New York Times to niche blogs like Hey Rebekah, you're sure to never run out of exciting things to read.

4-day workweeks aren’t just about having an extra day off to catch up on The Last of Us. Although, let's be real, that's a pretty sweet perk too.

For us, they’re about taking control and being intentional with our time.

We work smart Monday through Thursday. Then we reclaim Friday as a day for ourselves. We're not just talking about a take-it-easy Friday. We mean a full-on, can't-be-bothered-with-work Friday.

While it may not be practical for everyone in every situation, here’s how self-employed professionals can give it a go.

Then comes the best part. Studies indicate that adopters of the 4-day workweek are happier and more fulfilled than their former selves.

However, the productivity gains are entirely up to you. It's not automatic. It's a reward you have to earn each week.

So let us know your thoughts and when you're making the switch.