Web/Mobile/Software Development

Twilio Segment

A platform for collecting, analyzing, and activating customer data, enabling businesses to improve their marketing and customer experiences and dri

What we use it for:

  1. We use Twilio Segment to consolidate all our data from 5 sources to +30 destinations so everything's synced up
  2. It provides us with a holistic view of all the touch points a reader has with the company
  3. It gives us a birds-eye-view of the entire customer journey for a brand partner/sponsorship across all systems
  4. It allows us to personalize the relevance and experience per reader/user based on contextual information we have
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