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Running Your Business

$3,400,000 Financial Feminist

This is a quick look into the story of financial influencer Tori Dunlap and her company Her First $100K.

By Kristen Dahlin

2 min read

Growing up, Tori Dunlap thought everyone had a script for negotiating a cable bill. Her frugal parents never spent carelessly and balanced their checkbooks twice a month. Tori learned how to be financially savvy early on.

I thought everyone knew not to, say, overspend on credit cards and negotiate their worth. Only when I graduated college did I realize that wasn’t the norm.

As the friend who everyone hit up for financial advice, Tori saw the opportunity to pass her 💰 smarts on. Especially to women in a typically male-dominated field.

Bold delivery

She took her no-nonsense advice over to TikTok in 2021 and made headlines with a viral video titled “I will have over $6m by the time I retire and I’m only 26.”

The video amassed over 4 million views and catapulted Tori and her brand—Her First $100K—into the spotlight.

Off of building her TikTok audience, she’s launched workshops, a podcast, and even written a New York Times best-seller.

But getting started with investing and taking shots at Dave Ramsey aren’t the only topics she covers. Tori’s cracked the code and has over 2.2 million followers.

Actionable and engaging

Turns out her audience craved more than tips on checks and balances. 😴

Tori spills secrets on how to travel for free using credit card points, negotiate job offers, and even ask someone out on a date.

If there’s one thing you can learn from Tori’s TikTok—it’s to not niche yourself down too strictly in your content.

Understanding the jobs-to-be-done

Her First $100K helps women become financially independent and embrace their power. From that lens, the variety of TikTok content makes perfect sense for Tori.

Going through a similar process yourself can help you glow up your messaging so it resonates, and majorly builds your TikTok audience with relatable, interesting content.

Kristen Dahlin

About Kristen Dahlin

Kristen fell into content marketing between Disneyland gigs and Hawaiian weddings. With a few years of SEO-fueled freelance under her belt, she wandered into tech. That winding path eventually landed her as a founding team member of BRIL.LA.