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Running Your Business

Focus on the Work at Hand

Words of wisdom to help you keep your commitments.

By Ambreen Dar

1 min read

Unlock some of Seth Godin's wisdom, conquer your schedule, and stay on track. We get a huge benefit from making a simple commitment:

Don’t miss deadlines.

The benefit is that once we agree to the deadline, we don’t have to worry about it anymore. We don’t have to negotiate, come up with excuses, or even stress about it.

It won’t ship when it’s perfect.

It will ship because we said it would.

Once this is clear, the quality of what we ship goes way up. Instead of spending time and energy looking for reasons, excuses or deniability, we simply do the work.

And over time, we get better at figuring out which deadlines to promise. Because if we promise, we ship.

Seth Godin - Blog

Ambreen Dar

About Ambreen Dar

Ambreen designs for thrillseekers. She left the classroom behind to chase adventures in publishing, then dove into digital marketing's deep end. New tricks abound, but Ambreen's four furry fans still think she's top dog. Alongside Rebekah and Sam, Ambreen makes BRIL.LA's magic - and wouldn't have it any other way.