Building a big email subscriber list is tough. It's like speed dating—you've got to make a good first impression and look attractive to potential subscribers in just a few minutes.
But it's not just about looks; you need substance too.
I remember working with a client where we tried everything under the sun to grow their email list.
We created lead magnets and incentives to entice people to sign up, but we got so caught up in the numbers game that we lost sight of the quality of our subscribers.
We ended up with a massive list of people who weren't really interested in our content—they were just there to admire us from afar. It was like having a bunch of groupies who never actually engaged with our brand or passed the top of the funnel (TOFU).
We eventually learned that quality beats quantity any day of the week. We changed our approach and started creating lead magnets that would attract people who genuinely needed our content. It led to fewer dates, but they were all perfect matches.
The takeaway?
Building a successful email list is just like dating. You can't just rely on looks or superficial attraction—you've got to build a meaningful relationship with engaged subscribers.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.