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Running Your Business

$1,000,000 Etsy Shops from Home

This is the story of how a stay-at-home mom is killing it with her home made Etsy products.

By Susan Rov

1 min read

Stay-at-home mom Staci Pompey's Etsy store was collecting dust since 2015. Then the pandemic hit and she decided to put that sewing machine to good use.

She made her first mask on Mother's Day in 2020 and her needle has been bobbin ever since. Staci hasn't lost sight of what's important though.

She has two daughters who her Etsy store is named after. She wakes up at 5:00 am, sews for a few hours, goes on with life, and then sews for another few hours at night.

I wanted to make extra money, I didn't know what the future would hold.

Keeping it close

Her husband helps her with the business. While Staci's busy creating her handmade masterpieces, he helps with listing and marketing the products online. #partnergoals

Since they started, their business has exploded to a catalog of 421 items. From masks, they've expanded to dog bandanas, candles, bag tassels and a ton of other hand made accessories that her customers swoon over.

AvaReignHandmade has sold more than 21,000 items with an impeccable rating. It's estimated that they've grossed over $1,00,000 from home, in just two years. 👏🏽 If that isn't an Etsy success story, we don't know what is.

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.