Farewell Asana! You served us well, but it’s time to move on.
Yes, we've traded in our comfortable, worn-out sneakers for some shiny new high-tops. We decided on a task management upgrade. And Height App is making it happen.
So how did we come to side with the newcomer in the Height vs. Asana match?
Height is as if Asana, Notion, and Google Sheets had a task management love child. It’s a delightful experience and a refreshing simplification to Asana’s clunkiness.
Our biggest complaint with Asana is that they failed to adopt or adapt to evolving user expectations. Since Notion took over the world, users call for effective simplicity. Asana started to feel like dancing in a suit of armor. And with Height, we’re putting on our stretchy pants.
En$#!ttification of Platforms
Since they went public, we began to notice a lot of changes in Asana we weren’t fans of. The way new features were introduced, upgrade notices, and their seat pricing. It made us—as loyal, longtime paying users—feel second fiddle to the needs of Wall Street.
Cory Doctorow aptly describes this as, en$#!ttification:
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
Migrating in minutes
Height made jumping the ship super easy. After setting up the workspace, we used their built-in Asana integration to import tasks to newly created lists in Height.
It took us about an hour to complete the imports in the background. Then under an hour to get organized in Height. Take that, Asana!
What are you using to manage your work? Asana die-hard or fellow ship-jumper?
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.