Ever felt like your content production is moving like LA traffic at rush hour? That was us, not too long ago. But the problem wasn’t the writing. We were revving up the wrong engine, wasting precious time on topics destined for the scrap yard.
A few weeks of this and Kristen confessed to a writing existential crisis. Me? I was stress-sipping Cabernet after sunset.
Just as we felt ready to wave the white flag, our project manager—Sam—slid into the rescue. His race strategy? Systemize the process and 10x the velocity. To keep you from skidding into a similar crisis, we’re letting you look under the hood.
Get in the fast lane
1. All hands on deck
First, we crafted a topic outline template and set the goal to propose 20 topics on Monday of the sprint. This allowed us to put pedal to the metal on ideation and kept our focus on what we want to achieve with our content.
TOPIC Content creation hacks to 10x your output
KEY TAKEAWAY Open sourcing the step by step process we used to increase content velocity
READER INVESTMENT 2mins
HOW THIS WILL HELP ADVANCED FREELANCER use this process in their business + templates to swipe
We synchronized our brainstorming green lights. Rebekah braced for an organized attack of review requests, and by Tuesday, we were firing on all cylinders.
2. Quality check
Once we tossed all the bad ideas to the “Ditch” pile, we had a lineup of approved topics with serious horsepower. We shifted our gears to outlining, using this format.
(H1) How We Increased Our Content Velocity by 10x
(H2) Introduction: Amping Up Content Production
Brief intro of the need to improve content velocity and how challenging it can be.
Key Takeaway: We'll reveal the step-by-step process we used to skyrocket our content creation speed.
(H2) Swipe Our Template
Briefly describe the process we implemented
Share our topic & outline template, content tracker
Extra tips
(H2) WWRD:
Swipe our templates and use them for yourself.
TL;DR overview:
We've increased our content creation speed tenfold through this framework. Implement it in your own process to experience similar results.
Read time: 1m 20s
3. Spreadsheets don't lie
Putting a system in place to improve content velocity is one thing. Having a spreadsheet to back it up is another. Steal like an artist, grab our spreadsheet, and adapt to your efforts.
4. Back to the starting line
To keep our content pipeline fueled up, we slammed the brakes on writing at the end of each week. On Mondays, we focused on ideation. Then we went back to drafting for the rest of the week. Just a few laps in, and we’ve already boosted our content velocity by a whopping 10x.
W.W.R.D.?
- Swipe our templates and trial a one-week sprint using our system.
- Send Sam some gratitude tacos.
About Susan Rov
Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.