Hey Rebekah Logo
Default thumbnail for blog post because it's missing. We're sorry about that.
Running Your Business

Next Big Thing

The downsides to finding your pricing strategy.

By Susan Rov

1 min read

Setting the right price for freelance services is tough. Just like selling fruit at a market, I wanted to make my pricing attractive and also make a profit.

At first, I copied the big shots' prices. But no customers flocked to my stall.

Refusing to give up, I expanded my display and showcased my talents on various freelance platforms. I started applying for every possible job, discounted my rate, and started spinning a big sign outside my stand.

Eventually, it paid off.

However, I got swamped by agreeing to every offer. I found myself juggling tasks until burnout hit me like a ton of ripe melons.

Turns out that trying to entice everyone with competitive pricing isn’t the best approach. Creating my own system for estimating jobs helped to keep my freelance business balanced and thriving.

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.