Selecting the best keyword research tool is hard. Recently, I was looking at all of the options. Holy smokes, it's a veritable food fair. I researched online reviews and checked out what the experts and my colleagues were using.
That wasn’t helpful.
So I used my best judgment and aligned the tool to the stage of our content strategy. To pick up latent semantic index keywords.
I picked a niche tool that looked the most appetizing. Having identified several unique opportunities—I thought I was really on to something.
To validate my research, I decided to test my first tasting against one of the industry-leading software. I'm glad I did because the results for the same queries were totally different.
Then, I tried another one, and the results for the exact same keyword were different again.
Finally, I settled on the most widely used SEO platform even though it had fewer fancy ingredients. I just felt I could rely on their results.
So for mission-critical tasks, I'm sticking to tried and tested tools. You should consider doing the same.