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Running Your Business

Presenting Conundrums

Presentations should focus on engaging storytelling, not just flashy design. Embrace minimalism and deliver compelling content.

By Rebekah Radice

1 min read

Presentations are hard. Back when I did a lot of speaking, I focused on improving my presentations. I wanted them to be like a delicious cake that my audience loved.

So, I used a variety of design tools to create slides and eye-catching visuals. My decks had impressive designs, showy effects, and dynamic animations.

But it turned out that my audience didn't want a feast for their eyes. They wanted to be engaged by the narrative.

I was like a baker who spent too much time decorating the cake and not enough time perfecting the recipe.

It made me realize that the magic was not in the design but in the delivery.

So, I embraced minimalism and focused on upping my speaking game. I learned how to engage my audience with compelling storytelling, real-life examples, and concise messaging.

Now, my presentations are like a slice of moist chocolate cake—not too flashy but always satisfying.

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.