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Risky Reviews

Third-Party Systems, Precious Opinions, & Spazzing Platforms.

By Kristen Dahlin

1 min read

Relying on third-party systems for reviews is risky. It’s like trusting an eccentric aunt to plan your wedding. Cue the chaos.

I was knee-deep in orchestrating the ultimate extravaganza. Every detail had been meticulously thought out, right down to the picture-perfect centerpieces. #WeddingPlanningGoals

But here's the twist—my success hinged on those precious opinions.

Excitedly, I reached out to past wedding guests, asking them to share their love on platforms like Yelp and Google. I thought it would be as easy as choosing a signature cocktail. Psh, was I naive.

Once published en masse, the platforms spazzed out. Believing “Wedding Reviewgeddon” had released bots, they suppressed feedback quicker than grabbing the last cupcake.

I quickly learned to approach feedback generation strategically, pacing requests like timing steps down the aisle. This steady stream of testimonials wouldn’t overwhelm rating gods.

Don't forget to show some love to your website. Share authentic takeaways and build credibility. Choose sustainable practices or risk the equivalent of drunk best-man speeches.

Done right, getting endorsements can be as magical as the first dance.

Kristen Dahlin

About Kristen Dahlin

Kristen fell into content marketing between Disneyland gigs and Hawaiian weddings. With a few years of SEO-fueled freelance under her belt, she wandered into tech. That winding path eventually landed her as a founding team member of BRIL.LA.