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Project Management

Stay Nimble

Going Viral, Paradigm Shift, & Shaking Things Up

By Susan Rov

1 min read

Creating fresh content on trending topics? Easy peasy. Or is it? Navigating the breakneck speed of the online world isn't as simple as coloring inside the lines.

Take my recent adventure in crafting a social media playbook for a launch campaign. Imagine trying to paint the Mona Lisa on a deadline.

Sure, I had a rock-solid vision—and a fedora—but turning that into a work of art? That's where the blood, sweat, and lattes came in.

Cue the rigorous planning process: market research, analysis, and enough Post-its to wallpaper a studio apartment.

But guess what?

By the time I was ready to unleash my masterpiece, it was already yesterday's news. Imagine all those carefully mixed colors that nobody cared to see.

That's when the lightbulb moment hit—it's all about staying nimble. I ditched the quest for perfection and embraced the fine art of iteration.

So, remember, when tackling time-sensitive content, stay aware of overthinking the initial strokes. Keep it agile, and your creations will be as buzz-worthy as Yayoi Kusama.

Susan Rov

About Susan Rov

Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.