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Top Dog

Playing Fetch, Leading the Pack, & Juggling Hedgehogs

By Kristen Dahlin

1 min read

Trying to get clients as a freelancer can be tough. When starting out, I turned to oDesk. It seemed like the freelancing playground of opportunities. It excited me to see all the options available—like a dog with a bone.

I scoured the oDesk marketplace for all suitable gigs. To increase my chances, I applied to as many jobs as possible.

But being new to the platform, I didn't know my conversion rate.

I won over 85% of the proposals I submitted, leaving me eating more treats than I could handle.

I had to decline or delay some projects.

It made me realize that this was a terrible strategy. I was just too eager and didn't think it through.

If I could go back in time, I would take a more measured approach and temper my enthusiasm with iterative tests.

I would send ten applications, wait, and monitor their conversion in a simple CRM sheet.

Then, I would rinse and repeat this strategy until I had a consistent flow of work.

Kristen Dahlin

About Kristen Dahlin

Kristen fell into content marketing between Disneyland gigs and Hawaiian weddings. With a few years of SEO-fueled freelance under her belt, she wandered into tech. That winding path eventually landed her as a founding team member of BRIL.LA.