Social media is a prevalent part of our personal and professional lives.Between Facebook, Twitter, Google+, LinkedIn and the myriad of social networking sites available. it's easy to find yourself sucked into a black hole of unending likes, comments, retweets and shares.While there is no doubt that social media is a phenomenal tool to build and grow an online presence.However, managing a social media presence in an effective and productive way can be tricky.With the daily barrage of streaming content, many find the overload enough to leave their head spinning and reason enough to run from social media, never looking back.Yet there's no denying the power of social media marketing and how necessary it is to a business in today's online world.So how can one stand out online without feeling the overwhelm that so many are subjected and often succumb to?Crazy awesome social media tools -- that's how!
1. Commun.it
This has quickly become my go-to daily social media monitoring tool. Never again will you miss a conversation or an important message requiring a response.Commun.it allows you to quickly and easily view who is a actively engaging and sharing your content, allowing you to reciprocate or simply reply.Identify your top influencers and supporters at a glance while reviewing detailed reports that give you the data needed to effectively manage and monitor your online reputation.
2. Social Mention
If you want to monitor Twitter mentions and keywords in real-time, then you need to use Social Mention. This social media tool allows you to see snapshots of your influence. You can also sign up for alerts or get their blog widget.Social Mention is especially useful to professionals who wish to follow their brands or those of their clients, measure their influence and gauge the general feeling about the brand. With this data, you will be able to understand your online standing.
3. Save Publishing
Save Publishing is one of my secret weapons when it comes to creating unique and attention grabbing tweets or posts.Rather than tweeting out the same blog title everyone else is, use Save publishing to grab quotes within the article that can be turned into a quick tweet, Facebook or Google+ post.It truly is a brilliant bookmarklet and incredibly handy tool for any content curator!
4. Argyle Social
This also ranks among one of my favorite social media tools. This robust tool allows you to connect the dots between business goals and social media efforts.It offers a dashboard from which you can monitor Twitter and Facebook before delegating tasks to your core team. It will also report the ROI yielded by your social media strategies and efforts.Argyle Social is perfect for those who need to track and measure ROI, consistently analyze campaigns and provide detailed reports to team members, leadership or clients.
5. Page Lever
This is the Facebook analytics tool to use when you want to grow more comments, traffic, newsfeed impressions and fans.Those who manage Facebook fan pages for brands need to give Page Lever a try. The granular and unique data is a must-see and will show you exactly what is working and what needs tweaking.
6. HashTracking
HashTracking is great for tracking future events and doing research on current topics. From the data reports, you will see those who have been using that tag, the total tweets, impressions and reach and a final transcript with all the tweets.This tool is great for marketing professionals wishing to gather info in links and tweets on a given topic and the influencers and reach of the topic. Insights will help you plan where to focus the social campaigns.
7. Fliptop
Email marketers who wish to get maximum performance from their email list need to use this data API.It is great for mining social profiles from your email 'newsletter' list.How it works: you will identify the most popular social sites associated with your email list before you adjust social content, networking and advertising accordingly.
8. Traackr
With Traackr, you will be able to follow influential people within your niche. Use this tool to build social media campaigns and improve performance.
9. SocMetrics
With this web-based tool, you can identify influencers, build word of mouth and grow sales.This is a social media tool that any marketing professional will find useful for building effective campaigns, connecting with thought leaders and engaging with industry professionals.
10. PinAlerts
Pin Alerts is a free online tool that lets you quickly and easily set up alerts to ping you every time someone pins an image from your website.How does it work? Each time an image that links back to your website is pinned, PinAlerts will send you a notification by email.This is beneficial to any business interested in tracking which pins generate the most shares. It also raises your level of customer service. Use alerts to quickly acknowledge anyone sharing your content.
Now it's your turn to share! What are your favorite social media tools? I would love to hear about them in the comments below!
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.