Are you living in Twitter obscurity, wondering if anyone will ever read your tweets? If you find you're tweeting, commenting and sharing to no avail, you're not alone.With over 175 million tweets sent per day, gaining the attention of your Twitter audience can be a confounding task.While Twitter can be valuable to your marketing plan, using it unsuccessfully can be like a billboard sitting on an abandoned street. Even the wittiest, most amazing message will get lost if not properly positioned.So how can you go from super secret Tweeter to Twitter extraordinaire? Let’s look at three simple strategies that can get you started today!
How to Increase Twitter Followers (the right way!)
Connect with Potential Clients
Twitter allows you to interact and share with targeted consumers in real time.In 280 characters or less, you can exchange information, share details surrounding an upcoming webinar, or promote your latest blog post.
Find consumers interested in your message:
Start by researching and following people with similar interests. Two great sites are WeFollow and Twellow. Both give you the ability to search by keyword, industry part of the country, and even your specific city through Twellowhood.A few additional tools that can be used to locate the right people for your business are:
- Just Tweet It - A user directory for Twitter organized by genre to allow users to easily find other Twitter users to connect with.
- Listorious - Find and follow top professionals based on keyword or tag.
- Tweepler - A Twitter application that allows you to organize followers.
- Commun.it - A unique tool that is quickly becoming one of my favorites. Build a meaningful community by making real connections with the right people.
Build Your Database List
It has been said it's not the salesperson with the most friends that wins; it’s the one with the largest database that will succeed time and again. Building a list of potential customers is your opportunity to market to a select group of individuals and cater to their exact needs.Don't be shy about putting yourself out there! Potential clients want your information and knowledge, so share it with them. Ask yourself daily what you can give away that will keep them returning for more.
What to Share:
- Ebook
- Whitepaper from a popular blog post
- Video tutorial
- Answers to client FAQ
- Pictures from your latest event
- Industry news
Increase Website Traffic
Increasing website traffic works hand in hand with building your database. Below are two strategies you can begin using immediately to increase website visibility.
First Strategy -
Connect your blog to Twitter and automatically notify your followers when you post a new article.An easy way to do this is to grab your RSS feed (example: rebekahradice.com/feed) and create a free account with Twitterfeed. Once you set up a feed, your new post will tweet out immediately without you lifting a finger.If you use Wordpress, a great plugin that auto tweets your post is Tweetily.
Second Strategy -
Create an opt-in form on your website. Attract attention through your Tweets by offering a free report. If you use Wordpress and work with a system like AWeber it is as easy as creating your web form and grabbing the html code. Once you have done that, you can add it to your Wordpress site through the text widget.What strategies are you using to build your Twitter following? I'd love to hear what's working for you in the comments below!
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.