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5 Creative Ways to Use QR Codes in Real Estate Marketing

By Rebekah Radice

3 min read

A Quick Response code, or QR code for short, has the ability to create outstanding results within your real estate marketing.This little piece of digital code can easily be scanned and read with the camera on your smartphone.With QR codes, you can embed anything from a signature to a website, a promotion, or even a video.So, how do you get started? Here's 5 creative ways to use QR codes in your real estate marketing!

5 Creative Ways to Use QR Codes in Real Estate Marketing

1. Offer Exclusive Content

Think about all of the articles you've written over the years and the fact that your content is much-needed information for buyers and sellers. So why not take your blogs and turn them into free e-books?Use this information to increase Facebook Likes on your Fan page, offer it as an email opt-in on your website, and tweet about it daily to get your information viral!

2. Promote Facebook or Twitter

Create a link to a mobile-friendly landing page with a Facebook-like button or send them to your Twitter page for more information.

3. Promote Your Listings

Instantly connect prospects to information about your listings without typing the long URL or texting. Prospects can simply snap a picture of the property QR code with their mobile phone and instantly download or access the online property information.

4. Share Longer-Form Content Easily

Have you ever had a lot to say but didn’t know where to put it? Now you do! Each QR code or image can encode up to 7,000 alphanumeric characters. That’s a lot of words all in one small location!Add contact information to your Website, Facebook, Twitter, Linkedin, and other Social Media Sites

5. Promotional Items & Business Card

Put your QR code on every piece of marketing material you create. This means flyers, single property website stickers, giveaways such as mugs or t-shirts, and your business cards.

Over to you...

One thing is certain - the sky is the limit when you think of the creative ways you can use QR codes as a content marketing tool.How will you get started today by using them in a fun and unique way to advertise your business?

List of great FREE QR Code resources:

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.