Are you looking for ways to breathe new life into your old blog content?Don’t reinvent the wheel! Repurpose what you already have.I joined Kelly Mitchell, Founder/Producer of Agent Caffeine, on her live weekly broadcast to share quick ways to breathe new life into your old content.The topic was based on my article, ”How to Instantly Revive Old Blog Content,” and spawned an enthusiastic discussion.Each strategy shared is designed to help you repurpose old content and build new buzz around it.Below you will find five creative ways to dust off old content!
1. Repurpose into a New Format
Not everyone chooses to consume information in the same way.While one person might enjoy reading, another might look to Facebook. Don't miss the opportunity to put a new spin on old content.Take an old blog post and turn it into a podcast, presentation or even a short video.
2. Create Short List Posts
Drill down into an old post by taking one point and expanding upon it.For example, you wrote an article on using Twitter to expand your online presence. One of your points was Twitter tools.Take that point and use a tool like Listly to bullet point each unique Twitter tool that business marketers could use to expand their social presence.
How to use List.ly to blow up your blog traffic http://t.co/GkJhkbCiGj— Mike Allton (@mike_allton) October 31, 2013
Then embed that list into your blog, linking back to your Listly account. The list above received over 2000 views. Not a bad way to get your content in front of a whole new audience, right?
3. Use Twitter to Grab the Attention of a New Audience
Using Twitter as a research and support tool is a terrific way to filter back through old blog content.
25 Smart Ways to Promote Your Latest Blog Post http://t.co/Rd5OFQlJKl #blogging #marketing— Rebekah Radice (@RebekahRadice) October 26, 2013
Take a blog post and A/B test your titles. Change up the context, add your thoughts and share why your followers should read it.And don’t just share once. Use a tool like Followerwonk to identify when your followers are online.Now tweet it out multiple times per day to determine what content resonates with your audience.
4. Write a Follow-Up Post
Have you written an evergreen article that needs some updating?Write a follow-up post with the new details and an explanation of how those changes impact your readers.Stop the churn and burn. There is so much great content sitting on your blog.There's no reason to reinvent the wheel when you can update an old article in 30 minutes or less.
5. Leverage Google Plus
Lets face it. If you're a content creator, the social network created by the worlds largest search engine can not be overlooked.Do not miss the opportunity to capitalize on this vibrant and interactive community.Did you write a Q and A post five years ago that is still relevant to your clientele today?Update the information and link back to your original post. This shows that you are actively staying on top of changes within your industry but also continues to position you as the expert within your field.And guess what? This is an article I just updated and reshared. It's really that simple to put a whole new face on old blog content!
How are you repurposing your old blog content? I'd love to hear your tips in the comments below!
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.