March 3, 2014
With close to three million blog posts published each day, getting content in front of the right reader is a challenge.The key is a juicy, eye-popping blog post title that compels the reader to pay attention and take action.While content and title are equally important, a catchy title is what gets them in the front door.It gives them a sneak peek into what they'll find once inside.Without a compelling title, your content is for naught.Below is my three-step formula to crafting incredibly catchy blog titles and that perfect headline every time!
A swipe file is an easy way to capture ideas, thoughts, and inspiration for future blog posts. It can also provide much-needed motivation on those days when you feel less than creative.As Copyblogger says,
"Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file."
Not familiar with a swipe file? It's simple!As you peruse the web, pay attention to blog post titles that make you take notice. Now add that title to your swipe file.Whether you choose to create this in Word, Google Drive or Evernote, make it simple and easy to access.The key is to create a running list of potential blog titles that you can use as creative inspiration on those days you suffer from writers block.
There are simple rules I follow when creating blog post titles.
Now that you've created your swipe file and know the rules behind a blog post title that pops, it's time to get writing.Below are eight blog post title ideas to light your fire and help you craft a perfect headline!
A blog title that speaks to a personal need or situation can be very effective.For example, "How You Can Put the Love Back in Your Relationship" not only solves a problem, but relates to readers on an intimate level.
Think about your product or service from the consumer's perspective.What problem does it solve and how can you best get that point across in an easy and efficient manner?
Blog post titles should encourage action and inspire your reader to click-through. Know what triggers that action and how you can best position your content.
Just because you speak in industry jargon, doesn't mean your consumer will understand it.Lose the jargon and focus instead on making your title reader and consumer friendly.
What makes your blog post intriguing?Being an avid reader myself I can tell you how disappointing it is to read a compelling blog title only to find the content lacking. Keep you title interesting, but true to what they'll find once inside.
You put your own unique spin on blog content, so why wouldn't you do the same for your title?Remember: there may not be any unique ideas left, but there's always room for your unique perspective.
I mentioned this point above, but it's important enough to repeat. Always make sure your blog post title is in alignment with your content.Misleading blog post titles create distrust and frustration, two lasting feelings that no blogger wants their reader to walk away with.
Know your audience and do your research. Ask yourself:
There is a lot of talk about keywords "being dead" lately. I totally disagree. While I'm no SEO specialist, I do know enough about keyword research to understand that they're still extremely powerful when used correctly.Insert them into your title when appropriate, but maintain the readability. You're writing for people, and people want a title that makes sense. Not one that looks like a bunch of gobbly gook. And yes, that's the technical term.