Your blog post title is similar to any marketing headline.Readers, just like consumers, make snap decisions based on your title or headline.The goal is to draw readers in through short, catchy and straightforward titles.You want your blog post title to incite interest and produce action, but only through an honest promise of what’s to come.

1. Make it personal

A blog title that speaks to a personal need or situation can be very effective.For example, “How You Can Put the Love Back in Your Relationship” not only solves a problem, but also relates to readers on an intimate level.

2. Make life easier (or better)

Think about your product or service from the consumer’s perspective. What problem does it solve, and how can you best get that point across in an easy and efficient manner?

3. Encourage action (and interaction)

Blog post titles should encourage action and inspire your reader to click through. Are you asking questions, and gaining valuable insight from your current subscribers? Know what triggers that action and how you can best position your content.

4. Lose the j argon

Just because you speak in industry terms, doesn’t mean your consumer will understand it. To most, it feels incredibly off-putting.Don’t make your client struggle to keep up with you. Lose the jargon and focus instead on making your blog title one that is reader and consumer friendly.

5. Be interesting

What makes your blog post intriguing? Is it news that hasn’t been shared or a tip that readers can’t find anywhere else? Draw them in, but do it ethically. It’s very disappointing to read a compelling blog title only to find the content lacking. Keep your title interesting but true to what your readers will find once inside.

6. Be original

Being original seems to be easier said than done as copycats abound across the Internet. So, if you want to stand out, you must take a stand. Put your own unique spin on blog content as well as your title. Remember: there may not be any unique ideas left, but there’s always room for your unique perspective.

7. Be honest

Slimy, spammy and deceptive never sell. At least not in a sustainable way. So, always make sure your blog post title is in alignment with your content. Misleading blog post titles create distrust and frustration, two lasting feelings that no blogger wants their reader to walk away with.

8. Speak directly to your audience

Know your audience and do your research. Ask yourself:

Who am I trying to reach?
What problem does my post solve?
Is this topic valuable?
Would I click through if I were the consumer?

9. Stay on point

Blog titles tell a story about what’s to come. They share a brief snippet of what can be expected once inside the article. What story does your blog title tell? Is it consistent with the body of your article? Don’t allow your title to stray from the main subject of your post. Stay focused and on point. Your readers will appreciate it, and your traffic will be the better for it.

10. Be 100% clear

A confused mind doesn’t buy. They also don’t click. In a study by Conductor, five types of headlines were analyzed.

Here’s what they found, “The commonality among the top three resonating headline types vs. the bottom two is that the more the headline type resonated, the more explicit the headline was as to what the reader was going to get out of reading the article. Put another way, humans don’t like uncertainty.”

Take away the uncertainty and be 100 percent clear in what you’re offering.

100 blog post title ideas

Here are 100 Blog Post Title Ideas. Feel free to steal them, tweak them, and adjust them to fit your niche.

Four reasons you should not be absent from Social Media
Five Social Media Trends to Watch for 2017
3 Ways to Grow your social audience
How to leverage Social Media to grow your business
Six helpful tools to save time with your Social Media
Simple ways to measure your Social Media
To dominate, you need to differentiate
Why Facebook is NOT your Social Media Plan
Use Groups to build an army of brand advocate
How to Increase your YouTube views
Increase your traffic by 10,000 visitors this month
The truth behind your Social Media Strategy
Create a better ROI for your Social Media
5 Time-Saving Tools in Social Media
Generate more with this simple Social Media tip
How Social Media affects your SEO
How to properly set up Twitter for business
How to properly set up Facebook for business
How to use Facebook groups, profile and pages
6 Social Media Tips I learned from a kindergartner
The funniest Social Media campaigns
20 ways to piss off your online community
7 ways to WOW your online audience
Simple ways to get better conversion
How to dominate your market
The most overlooked Social Media tactic
5 Techniques to build your online reputation
From zero to hero Social Media tips
17 Ways to repurpose your content
14 Ideas on how to generate more content
What most marketers don’t know about events
5 ways to become a local celebrity
How to create a publicity tidalwave
Simple ways to create a viral video
Interview with the expert: Google Domination
Interview with the expert: Facebook Ads
Interview with the expert: Building Linkedin
Interview with the expert: Increasing Sales
Interview with the expert: Branding Tips
How to create a webinar in 30 minutes or less
7 MUST HAVE webinar tools
What every speaker needs to know about Social Media
What every author needs to know about Social Media
What every coach needs to know about Social Media
What every consultant needs to know about Social Media
What Social Media actually means for a business
The cost of lost opportunity in Social Media
10 Signs Your Social Media isn’t working
Your quick Social Media checkup
6 Ways to Use Google Hangouts in Business
Creating a Successful Google Hangout
Simple tips to make our content CONVERT
How to find prospects in Linkedin
How to increase your sales with Social Media
Video tips to help you sell faster
Sales tips for people who hate selling
The top 30 Social Media People to Follow
The top 100 speakers you should book on your stage
Five things your blog should be able to do
Is your blog smart and sticky?
5 ways to increase your Social Shares
Simple tips to build relationships fast
How to get strangers to send you referrals
Simple ideas to get a book written
The busy entrepreneurs guide to Social Media
Quick ways to increase your Social Media today
12 Social Media Productivity Tips and Tools
Fun ways to create great-looking graphics
The silliest Social Media ideas on the face of the planet
How to know if your Social Media is working
25 Surprising ways to get noticed in the media
Is your Social Media profile attracting the right market
Proof that you don’t need branding
5 Ways to Monetize Twitter
3 things every YouTube Video should have
15 Tips for business just starting their Social Media
17 of the funniest Social Media tips
7 big mistakes every Realtor makes in Social Media
4 ways to find blog topics
Funny headlines that might make you laugh
How one addiction made me a lot of money
17 ways to make money in Social Media
Why every business should have a membership site
Turn your unpaid consulting into paid results
How to recover from a Social Media DISASTER
14 Signs you are an expert
7 signs someone is an imposter expert
The number one missing piece in marketing
Why Social Media does not work
7 branding mistakes your small business is making
Only call yourself a Social Media expert if….
How to spot an imposter, crook and liar
Five Stupid things most businesses do with their SEO
Why your contest is probably breaking the law
What I learned from meeting Richard Branson
The best business advice from Richard Branson
17 tips from billionaire Richard Branson
6 Simple Tests to know if Video Marketing is working
Why big words and jargon is killing your business

How to Come Up With an Irresistible Blog Title (+100 Blog Post Title Ideas)