Your blog post title is similar to any marketing headline.Readers, just like consumers, make snap decisions based on your title or headline.The goal is to draw readers in through short, catchy and straightforward titles.You want your blog post title to incite interest and produce action, but only through an honest promise of what’s to come.
1. Make it personal
A blog title that speaks to a personal need or situation can be very effective.For example, “How You Can Put the Love Back in Your Relationship” not only solves a problem, but also relates to readers on an intimate level.
2. Make life easier (or better)
Think about your product or service from the consumer’s perspective. What problem does it solve, and how can you best get that point across in an easy and efficient manner?
3. Encourage action (and interaction)
Blog post titles should encourage action and inspire your reader to click through. Are you asking questions, and gaining valuable insight from your current subscribers? Know what triggers that action and how you can best position your content.
4. Lose the j argon
Just because you speak in industry terms, doesn’t mean your consumer will understand it. To most, it feels incredibly off-putting.Don’t make your client struggle to keep up with you. Lose the jargon and focus instead on making your blog title one that is reader and consumer friendly.
5. Be interesting
What makes your blog post intriguing? Is it news that hasn’t been shared or a tip that readers can’t find anywhere else? Draw them in, but do it ethically. It’s very disappointing to read a compelling blog title only to find the content lacking. Keep your title interesting but true to what your readers will find once inside.
6. Be original
Being original seems to be easier said than done as copycats abound across the Internet. So, if you want to stand out, you must take a stand. Put your own unique spin on blog content as well as your title. Remember: there may not be any unique ideas left, but there’s always room for your unique perspective.
7. Be honest
Slimy, spammy and deceptive never sell. At least not in a sustainable way. So, always make sure your blog post title is in alignment with your content. Misleading blog post titles create distrust and frustration, two lasting feelings that no blogger wants their reader to walk away with.
8. Speak directly to your audience
Know your audience and do your research. Ask yourself:
- Who am I trying to reach?
- What problem does my post solve?
- Is this topic valuable?
- Would I click through if I were the consumer?
9. Stay on point
Blog titles tell a story about what’s to come. They share a brief snippet of what can be expected once inside the article. What story does your blog title tell? Is it consistent with the body of your article? Don’t allow your title to stray from the main subject of your post. Stay focused and on point. Your readers will appreciate it, and your traffic will be the better for it.
10. Be 100% clear
A confused mind doesn’t buy. They also don’t click. In a study by Conductor, five types of headlines were analyzed.
Here’s what they found, “The commonality among the top three resonating headline types vs. the bottom two is that the more the headline type resonated, the more explicit the headline was as to what the reader was going to get out of reading the article. Put another way, humans don’t like uncertainty.”
Take away the uncertainty and be 100 percent clear in what you’re offering.
100 blog post title ideas
Here are 100 Blog Post Title Ideas. Feel free to steal them, tweak them, and adjust them to fit your niche.
- Four reasons you should not be absent from Social Media
- Five Social Media Trends to Watch for 2017
- 3 Ways to Grow your social audience
- How to leverage Social Media to grow your business
- Six helpful tools to save time with your Social Media
- Simple ways to measure your Social Media
- To dominate, you need to differentiate
- Why Facebook is NOT your Social Media Plan
- Use Groups to build an army of brand advocate
- How to Increase your YouTube views
- Increase your traffic by 10,000 visitors this month
- The truth behind your Social Media Strategy
- Create a better ROI for your Social Media
- 5 Time-Saving Tools in Social Media
- Generate more with this simple Social Media tip
- How Social Media affects your SEO
- How to properly set up Twitter for business
- How to properly set up Facebook for business
- How to use Facebook groups, profile and pages
- 6 Social Media Tips I learned from a kindergartner
- The funniest Social Media campaigns
- 20 ways to piss off your online community
- 7 ways to WOW your online audience
- Simple ways to get better conversion
- How to dominate your market
- The most overlooked Social Media tactic
- 5 Techniques to build your online reputation
- From zero to hero Social Media tips
- 17 Ways to repurpose your content
- 14 Ideas on how to generate more content
- What most marketers don’t know about events
- 5 ways to become a local celebrity
- How to create a publicity tidalwave
- Simple ways to create a viral video
- Interview with the expert: Google Domination
- Interview with the expert: Facebook Ads
- Interview with the expert: Building Linkedin
- Interview with the expert: Increasing Sales
- Interview with the expert: Branding Tips
- How to create a webinar in 30 minutes or less
- 7 MUST HAVE webinar tools
- What every speaker needs to know about Social Media
- What every author needs to know about Social Media
- What every coach needs to know about Social Media
- What every consultant needs to know about Social Media
- What Social Media actually means for a business
- The cost of lost opportunity in Social Media
- 10 Signs Your Social Media isn’t working
- Your quick Social Media checkup
- 6 Ways to Use Google Hangouts in Business
- Creating a Successful Google Hangout
- Simple tips to make our content CONVERT
- How to find prospects in Linkedin
- How to increase your sales with Social Media
- Video tips to help you sell faster
- Sales tips for people who hate selling
- The top 30 Social Media People to Follow
- The top 100 speakers you should book on your stage
- Five things your blog should be able to do
- Is your blog smart and sticky?
- 5 ways to increase your Social Shares
- Simple tips to build relationships fast
- How to get strangers to send you referrals
- Simple ideas to get a book written
- The busy entrepreneurs guide to Social Media
- Quick ways to increase your Social Media today
- 12 Social Media Productivity Tips and Tools
- Fun ways to create great-looking graphics
- The silliest Social Media ideas on the face of the planet
- How to know if your Social Media is working
- 25 Surprising ways to get noticed in the media
- Is your Social Media profile attracting the right market
- Proof that you don’t need branding
- 5 Ways to Monetize Twitter
- 3 things every YouTube Video should have
- 15 Tips for business just starting their Social Media
- 17 of the funniest Social Media tips
- 7 big mistakes every Realtor makes in Social Media
- 4 ways to find blog topics
- Funny headlines that might make you laugh
- How one addiction made me a lot of money
- 17 ways to make money in Social Media
- Why every business should have a membership site
- Turn your unpaid consulting into paid results
- How to recover from a Social Media DISASTER
- 14 Signs you are an expert
- 7 signs someone is an imposter expert
- The number one missing piece in marketing
- Why Social Media does not work
- 7 branding mistakes your small business is making
- Only call yourself a Social Media expert if….
- How to spot an imposter, crook and liar
- Five Stupid things most businesses do with their SEO
- Why your contest is probably breaking the law
- What I learned from meeting Richard Branson
- The best business advice from Richard Branson
- 17 tips from billionaire Richard Branson
- 6 Simple Tests to know if Video Marketing is working
- Why big words and jargon is killing your business
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.