Not only can the right graphic tell your company's story, but they also optimize the consumer experience.
While you might have shied away from image creation in the past, new tools have emerged, putting the power of visual marketing in the palm of your hands.
In this article, I share seven of the best visual marketing tools and mobile apps that offer a simpler approach so you can create social media graphics.
Ready to get started?
Canva has emerged as one of the most impressive tools for small business owners and entrepreneurs. If you’ve never fancied yourself a designer and don’t have Photoshop skills, this is the tool for you!
Need to create an image for Twitter, Facebook, Pinterest, or Google+? Canva has pre-designed graphics that allow for complete customization in a clean, drag-and-drop environment.
From the design-selector menu, you can choose your layout, search for images, purchase stock photos, add effects to your image, and customize the look and feel to match your brand color palette and fonts.
Peg Fitzpatrick is a great example of matching every aspect of your brand's look and feel. Peg uses her color palette in every one of her designs, creating a consistent experience for her fans and followers.
Over is an app available for Android and iPhone and one of my original go-to apps. With Over, you can turn your mobile device into an on-the-go design studio.
As a photo-editing app, Over makes it easy to add text, choose your background, font and save or submit directly to your social networks.
Rather than simply post a generic quote to Instagram or Facebook, use Over to transform your thoughts into eye-catching social media images.
With PiktoChart, making your own Infographics has never been easier. But they don’t just stop there. This free web app has over 100 customizable themes for Infographics, reports, banners, and presentations.
Simply pick your template and within minutes, you’re editing and publishing your design.
PiktoChart’s intuitive editing tools give you flexibility and control over every aspect of your project.
From text to color scheme, you can match your branding to a pre-designed template.
Skitch is an online application developed by Evernote, one of my favorite productivity apps. It’s also available for iPhone and Android making it a powerful multi-platform tool.
Skitch is different than the traditional photo-editing tools. You won’t find unique fonts, overlays or fancy backgrounds.
What you will find is a simple tool designed to help you markup a photo, make notes on a webpage, point a location out on a map, or annotate a PDF.
This is an excellent tool for team communication or educational training. For example, I need to explain to my assistant how to add a graphic to a Facebook post.
Rather than just send a text-based description, I can show a step-by-step through Skitch.
Want a quick and easy way to create beautiful quote graphics? QuotesCover is your tool!
With QuotesCover, you can design a visual representation of personal or famous quotes in a snap.
Here’s how it works – add your quote, choose your layout, add a photo or choose a plain background, choose the color and font and you’re voila – you’re done!
Whether you need an image for Facebook or want to design a new Google+ cover, it can all be done as easy as 1, 2, 3.
PicMonkey is not new to the graphic game. Having been around for a while, it’s a tool that might get overlooked. But it’s just as relevant today as ever.
With PicMonkey, you can edit an image or create a collage using your own images. Arrange these images using the pre-made templates, and then add your special touches through overlays, text and more.
You can then save, download and share your image across all of your social networks.
PicMonkey is user friendly, allowing you to make multiple images in minutes.
If you’re looking for a robust desktop design tool, then Pixlr is the one for you.
The interface, very similar to Photoshop, allows you to choose your image, add effects, overlays, filters, text, and borders to convert a photo from boring to beautiful.
Whether you want to create an image from scratch or build off a stock or pre-designed template, Pixlr gives you the flexibility to capture your visual style.
Pixlr can also work as a Chrome extension within your browser, giving you the freedom to move back and forth from online to offline.
Designing an engaging and on brand social media graphic has never been easier.
With the abundance of online tools and mobile apps available, the hardest decision you have to make is which one works best for you.
What tools are you currently using?
I’d love to hear what I missed and why it’s your favorite.
Let me know in the comments below!
Originally written by Rebekah Radice and posted on Neal Schaffer's blog because he's awesome!
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.