Written by
Rebekah Radice
Published on
May 4, 2017
We all know that social media success doesn't happen by accident. It's planned for.But without a roadmap, it's tough to know what you're working towards.That's where a social media checklist comes in.Rather than hopping online without focus, you act on purpose.It becomes your guide and directs everything you post.If you're ready to better manage your daily social media to-do list, this checklist is what you need.Simple steps that create a process. That process when followed will help blow the lid off your engagement!Read on to learn how to use the checklist and don't forget to grab your copy.
Before we jump into promotion, let’s first talk about your content.It's no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey,
“People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”
Sharing the right type of content will help:
But you can’t just share any content and expect to get great results. It needs to be the type of content that converts.What does that look like?
Use the graphic below to guide you through the brainstorming process. (click here to open and download full size)For each type of content, consider:
In a world where your audience already has a massive amount of hoops to jump through, you need to make your content easy to access.Not only will content help build your brand, but it lets consumers connect with you.
90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.
Let's take a look at a few ways you can design a great social media content strategy.
In a split second, your audience is making a decision. Will they stop and read or move on? Will they create conversation and engage your business or interact with your competition?Given the speed content travels across social media, grabbing attention fast is critical.Without it, you may lose an opportunity forever.That's where visual marketing comes in.Great marketers know that visuals capture audience attention, increase engagement, and boost traffic. So where do you get started?According to QuickSprout, there are 8 major forms of visual content you can integrate into your social content:
Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways.
There’s no doubt about it.Video is hot, hot, hot.Creating several videos (produced and live) that support your social media strategy is a must.Here’s where to begin:
Here's an example of one our team created based on a recent Pinterest article. We use Animoto to quickly break down content into slides, add graphics, music, and any voiceover.
People invest in products and services they like, but they also buy from the companies they love. That's a factor you can't ignore.People invest in and buy from companies that represent their own values and beliefs.Of course, the product itself is important. But the way the company builds a community and sells the product is just as important.Look to Ryan Foland, a communication strategist who knows how to engage his audience. He infuses personality into his content in a variety of ways, but I especially love his stick figure drawings. They tell a story, share insight, and include his audience in the conversation.
Your mind is a powerful thing.If you say you can't, you won't.If you say you can, you just might.So what do you say...? pic.twitter.com/eqEwjjS98d
— RyanFoland #GingerMC (@ryanfoland) May 2, 2017
Think about your brand and what you can do to build a community around it.
Now that you know what you’re going to post, it’s time to figure out the steps you’ll take to increase engagement, traffic and sales.This is your daily social media checklist. An easy to follow list of steps to take each day.Your daily social media tasks shouldn’t take you more than 30 minutes at the beginning and end of your day.If you don’t have that kind of time, then plan on giving it away.These tasks are critical to building your social media presence.So, go ahead. Read through the abbreviated version and then print the complete checklist at the bottom of the post.You're on your way to tracking and measuring your daily to-do's.
Social media can be time consuming, but it doesn't have to be.The best way to get started is to find 2-3 of the to-do's listed above that will have the most impact on your business.Add them to your calendar and commit to them daily.Once you're comfortable with those tasks, add to it. You'll build momentum as you add more layers.Make it fun, pay attention to the dat, and watch your engagement soar.