September 5, 2017
We've all heard the horror stories... an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared.While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. It could make the difference between an oops you can't recover from and a strategy that builds brand awareness, conversation, and engagement.So, let’s begin with the basics, and make this easy on you. Because strategy should be fun, not heavy, uncomfortable, or frustrating.In this episode of the Brand Authority podcast, you'll learn how to quickly establish your social media brand strategy.
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You can't start crafting your strategy if you're not clear on your overall goals and objectives.Take a few minutes to write down what you want to achieve. And don't forget to give them a deadline.A goal without a date is only a dream.
You don't need to be active on every single social media platform - just the ones that best support your goals.So, ask yourself:
Answering these questions will help you choose the right platform for you, your brand, and your audience.
Before you start creating and sharing content, you must understand the needs of your audience. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in.Next, brainstorm your content topics based on the research above.Now it's time to decide on the type of content you'll share. I suggest you focus on content that converts:
You don't have to share every type. Pick one, see how it performs, and move on to the next type of content.
Source: Graphic Mama
Having a data-backed posting strategy will ensure that your content is reaching your audience on the right platform and at the right time.First, determine what social networks you'll share your content on.To get started, first write down what type of content you'll share on each channel.Next, decide how often and when you'll share that content. Use analytics to determine when your followers are most active onlineFinally, create a content calendar to stay on track.Don't have one? You can download this free calendar and then organize based on your posting schedule.
Are you paying attention to your results? It's difficult, if not impossible, to build your brand on social media if you:
There's now way to know if what you're doing is getting you closer (or pushing you further away) from your goals unless you track and measure your ongoing efforts. Doing so will help you:
The marketing world is constantly evolving. The only way to stay ahead is to have a clear and effective marketing strategy to guide you.If you haven't already, listen and subscribe to my podcast where I dive deeper into how to create a strategy that works.
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