Social media sites such as Twitter have now been woven into the fabric of most online marketing plans. It is easy to see why when over 36% of all marketers have found a customer via Twitter in 2013,However, the main challenge for many businesses is how to best use Twitter to identify, engage and interact with potential customers. The following is a list of eight essential Twitter tools you can start using today to manage and grow your Twitter presence.
8 Essential Twitter Tools
1. Advanced Twitter Search
This must-have tool is still highly underutilized by many who actively use Twitter to market their business.Advanced Twitter search allows you to dig deeper by running searches based on hashtags, specific names or phrases, people, places and more. important names for certain niches by using hashtags.
2. Twylah
Twylah is a powerful Twitter tool that creates a custom landing page for your personal brand. Twylah will analyze your tweets and then categorize them based on the topics it deems most influential.Anyone visiting your Twylah page will be able to see what topics you are best known for and which topics you tweet about most.
3. Sulia
Sulia is a social network that collects data from Twitter users and categorizes that data based on topic. Sulia then filters the data into channels which enables you to search based on niche or topic.The big benefit of Sulia is the content aggregation and ease of use. Once you identify a topic of interest, you can set up an email newsletter notification that will send daily updates from tweets within your chosen topic.
4. Follower Wonk
Follower Wonk is a free service that enables you to easily explore and grow your Twitter base.With this analytics tool you can better understand you your followers are, where they are located and what topics they are most interested in.Use it to compare your social graph against three other users, insight especially helpful when you actively track competitors.
5. Social Bro
Social Bro has been one of my go-to Twitter tools for quite some time now. It has many specialized features including profile management, a full analytics suite, the ability to identify influencers based on topic or keyword, and keeps data of followers.Social Bro does have a free version, however, it will limit the number of followers analyzed and additional tools available. The good news is that upgrading is very pocket friendly!
6. Tweriod
Have you ever wondered when the best time to tweet might be? Make the most of your tweets with this handy tool!Tweriod will analyze your followers and determine the best time to schedule your tweets. By using Tweriod, you can increase exposure and put your tweet in front of the right people at the exact right time.
7. Topsy
Topsy is a simple way to stay on top of trends, opinions, culture and other popular subjects found on Twitter.It lets a person establish the trends from individual's ideas or from other people. You can then analyze and compare information from different users.
8. Twellow
This Twitter tool offers an easy way to track and follow influential users within a specific niche or field. Twellow categorizes each list according to different niches.For instance, you can locate the most influential tweeters under the topic of education, sports, social media or marketing. In addition, you can get results based on location, an enormous benefit to any local business looking to make connections within their city, county or neighborhood.
What Twitter tools are you using in your business? I'd love to hear about them in the comments below!
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.