Written by
Rebekah Radice
Published on
December 14, 2015
How would you like to log into Facebook daily to see a vibrant, thriving business page?And what if you could make new contacts daily, tapping into all that Facebook offers?You can! It just takes commitment, planning, and a little know-how.Because no matter what you've heard, Facebook is still a powerful marketing tool.It can help you take your business marketing to the next level (IF you have a smart Facebook strategy in place).Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help your page get seen.
Just because you build a Facebook business page doesn’t mean people will flock to it. There are a few things you need to do to ensure people can find you and that when they do, that they want to follow you.Your first step is to craft your bio. Create a 150 and 300 word bio for your short and long description. Here's a great example from one of my favorite ladies (and pages), Sally Hogshead:
See how she speaks directly to the needs of her fans? Keep this in mind as you put yours together.
Your next step is to create a memorable Facebook tagline.A tagline makes your company sticky. It brands your business and leaves an indelible mark in the mind of your fans.Just think about how some of the most popular taglines have stuck with you throughout the years. Here's a few of my favorites.
Each one of those taglines is easy to remember and simplistic in its mission.So, how can you come up with a clear, memorable and actionable tagline for your business?
Once you've nailed down your tagline, add it to your page.
From your Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company.The best place to start? With your cover photo.It's one of the first things people will see and a perfect place to brand your business and tell your story.But don’t just stop there. Use it to promote your products, share what’s happening within your business and talk about upcoming events.Here's a mix of industry-related content to get your creative juices flowing!
Now that you're feeling inspired, make sure you change out that cover often.Take action and head over to Relay - choose the Facebook cover template and create your own unique design.
Your next stop is the Call to Action button. Here you can direct fans to a product, service, your latest webinar or even a book.Begin by brainstorming what that next step is you’d like your fans to take.
Once you know what they are and which one makes the most sense, it's time to get one active on your page. Here are a few ideas on how to use them from social media strategist Peg Fitzpatrick.
You can see what they look like in action on Peg's page:
‘Spice’ up your Facebook Page by using video.Make sure your videos are short, entertaining, and captivating. Your goal with a video should be to leave the person who just watched it feeling like you helped them.You should also allow them to gain insight into you and your business. Let people get to know you!Wondering what type of videos you should create?
However, if you choose to use video, make a plan to incorporate it consistently. Your fans will love getting a glimpse into your day to day activities.Look at how Unbounce is using them. Create a series out of your evergreen content and boom - you've repurposed old content, giving it a whole new life.
The tips above might feel easy to implement, only taking a few minutes to execute. But while they might be simple, their impact can be significant.Take the time today to put thought into each one and transform your Facebook page from blah and boring to branded and engaging.Which tip will you take and implement today?