Written by
Rebekah Radice
Published on
June 1, 2015
There’s no denying the power of visual content.From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by storm.And it’s no surprise.In a recent HubSpot survey, 65% of respondents admitted to being visual learners.Add that data to a study by Wyzowl where respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you:
But knowing how to incorporate visual marketing is still a challenge for most businesses.Many wonder where to begin and how to incorporate visual marketing best practices.To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below.The data tells an eye-opening story and a cautionary tale.If you’re not incorporating visual content into your online marketing, you’re missing out on significant benefits.Add it to your marketing mix now, or watch your competition zoom by.
Just look to Nike as an example of one brand benefiting from the early adoption of visual marketing.Their clever use of visual content, especially on Instagram, has created a flurry of activity.Take a look at their profile and you’ll see how they’ve woven brand imaging, messaging and hashtags into a very effective strategy.
A photo posted by nike (@nike) on May 18, 2015 at 9:59pm PDT
Did you know that color impression can account for 60% of the acceptance or rejection of a product or service?That's huge!While there are many factors that affect how and why consumers buy, a recent Kissmetrics study shows that color plays a major role in the decision making process.Understanding the psychology behind each color will help you get inside the head of your consumer and choose a color that:
Fonts play a critical role in telling your brand story. HubSpot found that using 3 font styles makes it easier to read content.I would increase that to 4 and find those that feel like you. When determining font, ask yourself these questions:
Your essence is wrapped up into your branding. The fonts you choose play a big role in helping align who you are with the perception people receive.
Each social network has it’s own style, templates and design.Structure your content according to best practices for each site.Look to this guide of social media image sizes to create branded cover photos and graphics specific to each social network. (see the full list below)
In an online world where the average website visitor spends less than 15 seconds actively reading page content, you better know how to stand out.This is where visual content comes in.Convinced you need to get on the visual content bandwagon? Here’s how!
Want to gain audience attention? Create visual content that satisfies their interest and needs while highlighting your expertise.
Find the best type of content to engage your audience. Consider:
Pay close attention to each of the elements below. They play a major role in how your visual content is consumed and shared.
Who would love to support you in sharing and promoting your content? Find your tribe!
If you’ve spent any amount of time on my blog, you know what a huge advocate I am of an integrated promotional strategy.And with good reason.56% of marketers are flying by the seat of their pants without any content plan in place. No plan = imminent failure.
Want a few additional ideas? Take a look at my 25 Ways to Promote Your Latest Blog Post.
Creating content isn’t enough; you must incorporate visuals into your marketing to truly make an impact.No matter where (or how) you choose to add visual content, now is the time.Where do you see the advantage within your business?I'd love to hear what's working (and what's not) for you in the comments below.