May 22, 2017
Want to use Facebook Live video in your business, but don’t know how to get started?Think the setup to use live streaming video takes too much time, money, and effort?Believe it or not, going live has never been easier, more accessible, or advantageous.And through a simple plan, you can avoid any pitfalls or online disasters.Ready to start using live video to grow your business?Below I share how you can get started with Facebook Live in a matter of minutes.
First things first. If you've wondered what the hype is around live streaming, here's the deal.Facebook Live lets you broadcast in real-time. No more creating fancy videos. Or hours spent editing for that perfect look and feel.Nope.With Facebook Live, all you need to connect with your audience is the push of a button.Plus, the Live video option is built right into Facebook. No more searching for the right app.Just open your Facebook Profile or Page, click on the “Live video” button, and just like that...You can start broadcasting your message and have it appear in the News Feed.
Live streaming is all about connecting and interacting with your audience.[clickToTweet tweet="Live streaming is about connection and interaction. Instead of talking at people, talk with them." quote="'Live streaming is about connection and interaction. Instead of talking at people, talk with them.'"]It breaks down barriers and creates a connection that transcends traditional marketing limitations.Just think: what would you remember more? Reading an interesting article or watching a video that lets you become part of the conversation?As statistics show, video wins.
But be careful. You never want to go in without a plan.As Diana Gordon, Senior Partner and Group Director of search and social at media agency, Mindshare NA warns:
Live feeds are still in their infancy, so brands should be prepared to do a lot of test and learn,” she said. “Marketers need to set realistic goals, benchmark and work to grow, testing and learning along the way. Not every piece of content can and will be a winner, but that’s part of the learning process.
It takes a few minutes to do a Facebook Live, a lot less than it takes to create a social media graphic, post that same information, or as my friend Andy Crestodina found out: it takes much less time than it takes to write a blog post. ?
The average blog post takes 3 hours 16 minutes to write.
Yikes! Get back some of your day back and go live instead.
Take your audience into locations and events that would be off limits otherwise.Reuters uses Facebook Live to do just that.They offer an insider view and personalized experience around the stories they cover.
Stop trying to move your audience out of their comfort zone.Keep your audience right where they feel comfy and cozy - on Facebook.With over 1.28 billion daily active users, why not hang out where people feel most comfortable?[clickToTweet tweet="Stop trying to move your audience out of their comfort zone. Meet them where they're comfortable." quote="Stop trying to move your audience out of their social media comfort zone. Meet them where they're comfortable: Facebook!"]
Your audience wants authenticity, and let’s face it -- there’s nothing as authentic and genuine as live video!And for me, it’s the total transparency that draws me in.Watching someone live feeds our voyeuristic souls.
Set yourself up for success! Prepare before you go live.
There’s more than just one type of video content you can create.Determine which one (two, three, or all!) will work best for your business and then create a simple calendar to begin consistently sharing live video.Don't know here to find content or generate ideas?Here's a few ways to keep those creative juices flowing!
Everybody loves going behind the scenes, getting insider information, or a sneak peek into what’s up and coming.Write down 5 different ways you could share company information that's relevant to your audience.
Attending an event? Share it with your audience!Give your viewers a glimpse of an event you’re attending. But don’t stop there.Talk with your audience about the event – why you’re there, what your participation is (are you speaking?), and how often they’ll hear from you while there.
Did you know you can actually share your desktop and anything displayed on it via Facebook Live? You can use tools like Wirecast and OBSProject to stream directly to Facebook.One of my favorite (and free) tools is BeLive.TV. My friend, and live streaming dynamo, Joel Comm uses it for a weekly interview series.
Take your highest performing (top trafficked) content and translate that into new media. What do I mean by this?Take that blog post (the one that continues to bring traffic to your website) and pull out 2-3 points.Expand upon each one, sharing an in-depth look at one specific topic.Your audience is eager to learn, take the time to teach them something new.
Have a breaking story within your industry? How about a hot topic currently trending across social media?Live streaming is a great way to share your thoughts around that trending topic.
Interview your company’s employees, clients, or important people in your niche.Brands are all about the people that are a part of it, so let these people speak on your behalf.Your audience will listen.
Have a great product you want to share with the world? Put your unique spin on it. Talk about specific benefits, but share it from a users perspective. Highlight how they use it or highlight a feature they love most. It's also a great way to share your reviews if you're selling other people's products.Nourish by Tastemade created a hilarious Facebook Live as they tried a new edible mask. Don't be afraid to get in there and have some fun!
There's no need to fully script your event, but you do want to prepare. This will keep your live video succinct and fast paced.In other words, don't allow yourself to fall down rabbit trails because you weren't prepared. There's nothing worse than listening or watching someone ramble on.You've witnessed this in your News Feed. Don't be that person!Before you click that live button, do this for each live event.
As you go through that list, make sure to focus on the 3 C’s of Video Marketing:
When you wrap that into each event, you have video gold!
Live video has a lot of variables. There can be sound, light, weather, and so many other issues that can crop up.When you're first going live, put yourself in a space with the least amount of potential pitfalls.Make it comfortable, quiet, and free of distraction.
If at all possible, it's best to go live with a hard wired connection.With a wired network, you're less likely to run into hiccups that cause a slowdown in your broadcast, or worse yet:Kick you out of the broadcast altogether. ?
If you want people to attend your live events, you need to promote them like any other piece of content.Talk about your upcoming topic one week in advance. Any earlier and most people will forget.
Get the word out there![clickToTweet tweet="Want people to attend your Facebook live events? Promote it like anything else. Spread the word!" quote="Want people to attend your Facebook Live events? Promote it like anything else. Spread the word!"]
You can go live from your desktop or mobile, but for the sake of this tutorial (and from an ease of use standpoint), I'm showing you how to use the desktop version.
From here, you’ll be able to go live on any page you admin.Under your cover photo, you'll see many new options. Choose "Start Live Video."
Just like a post, your live video needs context.Add your description and share what your video is all about. The video below is an example of how easy it can be to go live.I snapped this on my office patio to show you it doesn't have to be formal or hard to go live.
When you’re done, click Next.
When you first click 'go live," your camera turns on if you've already given Facebook access to it. Don’t panic, you’re not live yet.Check your lighting, makeup, hair - ya know - all that important stuff. ?Once it all looks good, click the blue “Go Live” button in the bottom right hand corner.It’s that easy!
Below are the top questions answered by Facebook. You can find all FAQ here.Who can see my Live videos? As with any other post, you control who sees your Live videos. Choose your audience before you go Live by tapping the privacy setting and selecting the audience you want.Can I practice by going Live without people seeing my video? Yes. Just adjust your privacy settings to “Only Me” before you tap the “Go Live” button. Can I delete my Live video?Yes. Immediately after you finish your Live video, you'll have the option to delete it from your Facebook timeline. You can also go back to your profile anytime to delete any of your older Live videos, just as you would delete any other post.Can people comment on my Live video? Yes. The audience you select for your privacy settings also determines who can comment on your Live video.Can people leave a reaction on my Live video? Can I delete comments left during my Live video? Yes. You can delete any comments left during and after your Live video.Will people know my location when I go Live? As with any other post, you control whether your location is shared when you go Live. If you have Location Services enabled, you can tag the location of your broadcast before you start broadcasting. If you don't want your location shared, do not add your location to your broadcast before you go Live.What is the Live Map? The Live Map is a visual way to explore public live broadcasts that are currently happening around the world. Only public broadcasts that have a location tagged are eligible to show up on the Live Map.How long can I go Live for? You can go Live for up to four hours in a single session.
As you get started with live video, remember:The most important aspect is the value you provide.[clickToTweet tweet="As you get started with live video, remember: the most important aspect is the value you provide." quote="As you get started with live video, remember: the most important aspect is the value you provide."]Solve a problem, share an example, offer a tutorial, or a walkthrough of your product.Whatever you do - let your personality shine through.People connect with people. Not robots.Your energy is felt through the screen.Make sure it’s a positive takeaway, and not a negative experience for your audience.Written by Rebekah Radice and originally posted on Post Planner.