As a Facebook marketer, you already know you need to find and share fresh, relevant content. What you don't know is how to do it quickly, easily and consistently.
People engage with content they find:
- Interesting
- Funny
- Important
- Inspiring
1. Relevant hashtags
Do your hashtag research to find the most popular hashtags in your niche.
There are 5 types of hashtags:
- Related Hashtags
- Local Hashtags
- Event Hashtags
- Holiday Hashtags
- Brand Hashtags
To find hashtags:
- Look to trending topics on Twitter
- Hashtagify.me (shows related searches)
- Tagboard
- Trendsmap (local real-time results for trending hashtags by area)
- Save the content you find in your hashtag searches so you'll have it at your fingertips when you need it (favorite the tweets, create a pin board, google doc).
2. Repurpose your most successful content
Analyze your blog—what are the posts that brought the most engagement? Assess your current assets.
Repackage that content into infographics, videos, blabs and repost.
Visual content: People remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you:
- Top of mind
- Relevant, and
- Memorable
3. Use Twitter lists more strategically
Upsides:
- Never run out of content to post.
- Create a Twitter list / Interest list for people who consistently post engaging content and you'll always have it ready to go.
- It's very simple.
Downsides:
- You have no control over the frequency of the content.
- It's a manual process to use this as your discovery tool—it's labor intensive.
For example, set up separate lists for:
- Thought leaders
- Celebrities
- News
- Brands
- Businesses
4. Current trends and hot topics
- High engagement
- People love to give their opinions about hot topics
- Timing is everything
Alert your audience about trends before anyone else and they'll keep paying attention to your content. Hot topics are great for getting a conversation going—jump in and join.
According to Marketplace, following trends is human nature.
5. Use the right social media tools
- Trendspottr
- Triberr
- Klout
- Google Alerts
- BuzzSumo
- Email lists
- Reddit—Go to http://redditlist.com/ and subscribe to the subreddits that interest you
- Slideshare
- Etc...
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.