April 22, 2013
Social media conversations are a part of our everyday lives.
Yet so many are superficial small-talk.
Whether it is a quick tweet to a friend or a comment in passing, our chit-chat is often less than impressive.
And far from meaningful.
But you can change that.
Turn a meaningless comment or half-hearted tweet into an intentional and thoughtful communication.
Below are tips and tools to electrify your audience, and turn the ho-hum, into remarkable social media conversations.
Crafting the perfect social media post can prove challenging for even the most seasoned marketer.
One of the top questions I'm asked is how to provide value while grabbing the audience’s attention.
The key is to weave personal with professional. Share content that creates emotion or inspires action. In other words, give them something worth replying to.
The right question can give potential clients a reason to begin a conversation and open the lines of communication.
Also remember the human element of social media.
Consumers want to know the person behind the business. They want to get to know the real you.
Give them a glimpse into your personality. Keep it fun, interesting and most of all, compelling.
Great conversation starts with remarkable content. Inspire action and elicit an emotional response.Tweet this!
Spend time listening, assessing and analyzing what content is working, and what is not.
Make it a daily objective to determine how to best grow your social media networks by understanding what matters most to your community.
As you can imagine, this is a never-ending battle due to the fact that social media is an ever-moving target.
It requires that you consistently evaluate the effectiveness of your content. While images may perform best on your friends landscaping Facebook page, they might fail miserably on yours.
Begin by sharing links to industry news, how-to videos, helpful checklists or any information vital to a purchase decision. Chances are, if you find the content relevant and useful, your audience will as well.
You can also utilize split testing to gauge what content resonates with your community. This will allow you to compare two separate versions of a post, providing further insight into the mind of your consumer.
One day I stumbled upon an intriguing kitchen photograph. It was a bit out of the ordinary, but had a certain quality that I thought might play well on this particular Facebook page. I decided to throw caution to the wind and post it. To my surprise, they liked it. In fact, they really liked it as the post received over 160,000 likes, 16,000 shares and 6,500 comments. A viral sensation in every sense of the word.
So what about that post appealed to those Facebook fans? I may never know with 100% certainty, but I do know this. My decision to post that picture was completely gut based. It wasn’t about the amount of training I've taken or the experience I have – it was a go with your gut moment. A moment where I thought – hey, I like it – let’s see what they think.
I tell you this to say, creating remarkable social media conversations does not require a fancy title. The only thing you need to succeed in connecting and engaging consumers is YOU. Give them insight into who you are and they in turn will be an invaluable word-of-mouth resource to you and your business.