Written by
Rebekah Radice
Published on
June 15, 2018
A growing business is a wonderful thing.
But there comes a point where it becomes very difficult to continue scaling their business efforts without sacrificing quality.
That usually means it's time to find that perfect person who will take on some of your tasks and help you grow your business even more.
But how do you find that person? How do you onboard them and get them doing your work without losing your voice and control?
That's the big question, and something I talk about in my latest podcast. So tune in!
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Most startups don't have money to waste, and the same goes for on-boarding. But the secret to doing on-boarding on a tight budget is to do it right the first time.
To do that, you need to have your processes in place right out of the gate before you even start looking for the right person. It's crucial that you get a plan in place and think through all the pieces ahead of time.
As you're looking to scale your marketing efforts, you need to make sure that you find the most qualified person for your company.
Contrary to what many believe, qualifying for the job should not be the only criteria. The perfect candidate needs to qualify for the job just as much as they qualify for the culture you've cultivated.
You need to find someone who will fit into the fast-paced environment of your business and your working style.
Never hire someone just for the sake of hiring.You need to keep up with the expanding needs of your business while maintaining balance. However, you'll only be able to do that if you understand your challenges and find someone who helps you solve them.
That means you'll need to:
You need to make sure that you document all of your marketing processes. Not only will it help you re-assess all your consistent tasks and assign times to each, but will make on-boarding much easier.
So, think about the things you do on a consistent basis that keep your business on track. Document all of them and write up instructions.
Now get them out of your head and into instructions all your new employees will be able to follow. These processes will help them understand your methodology and way of doing work.
New people bringing their past experience and the process documents will help you merge those experiences with the system you have in place.
Before you can move forward, you need to stop and re-assess. After all, there's no point in scaling something there's no need for.
Do a social media audit and make sure you're not spending your precious time on channels that don't give you ROI.
You can look at your Google and social media analytics to see which platforms are the most successful for you. See where your audience is spending time and engaging with you the most. Those are the channels you'll need to double down your efforts on.
If you haven't thought about the customer journey for your business, it's time to sit down and answer the following questions:
You need to make sure that each piece of the content you're creating is working to move your audience through the stages of the funnel.
It's all about positioning your unique selling proposition (what differentiates you from others) and answering your audience's questions before they think to ask them.
So, think about what the customer journey looks like and be sure that your message is crystal clear in the minds of your audience.
A growing business can put a lot of strain on you as a business owner, making it harder and harder to maintain the same level of quality.
If that's happening to you, know that it's time to stop, reassess, and get a process in place to delegate some of that work so that you can grow your business even further.
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