If you are investing time and resources into social media marketing then taking that energy and making it payoff is a must!
But how do you know if you are truly benefiting from the hours spent online? Paying attention to your social media metrics and analytics are key, but often terms that make our eyes roll back into our heads.Keeping up with social media can feel overwhelming and tracking it equally as daunting.
The truth is that it can be as easy as monitoring your efforts through an excel spreadsheet or using an online system that manages and tracks all of your social media ROI in one easy to use application.
No matter which direction you head; in order to determine ROI you first must establish how much time you will invest into your social media marketing and what your overall expectations are. We all know that time is money so any time invested needs to be carefully measured and tracked.
The important thing to remember in social media ROI is that it’s not just based on money spent, but time invested as well.The challenge for most sales people that dive into social media is the amount of time required to put together a simple tracking or measurement system.
You find yourself spending a significant amount of time friending, following and LIKING but have no tangible way to track your return on your investment.
What if there was a simple and effective way to not only see where your time is best spent, but what time of the day your efforts would be most productive?
While there are many social media management tools out there, I just stumbled upon an online or “in the cloud” system that gives you a big bang for your buck!
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.