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Marketing By Storytelling – How to Build Better Client Relationships!

By Rebekah Radice

2 min read

Utilizing storytelling within your business can be a powerful way to connect with your clients. Through the magic of a past experience, you’re able to craft unique stories that provide your client with a new perspective on their current situation.

Whether it’s a story about what to expect throughout the process of working with you as a business coach or an analogy related to the search for their dream house, storytelling is a wonderful way to impart that message. And it can be used in a multitude of ways.

It can make a difficult conversation comfortable for your clients. It can also be used to spell out who you are, what your core values are or how your business works. It sets the tone for your relationship and can turn a warm lead into a client for life.

Think about it.

We all grew up listening to stories told by older generations around us. It was through these stories that we formed opinions and gained an understanding of the world as it is and as it was.

Stories can be so powerful that they have the ability to transform us to another place and time. They give us the capacity to immediately “feel the moment” and connect in a way that would otherwise be difficult to describe.

Building relationships with prospective clients is our goal, but can be difficult if you can’t find common ground. Sharing an experience is important, but crafting it and having a purpose is even more important. Focus on the “telling” of the story.

The goal is to help your clients relate – whether it’s to you and your business or to a past client about a cautionary tale of what not to do when selling their home.

Start creating your own stories and watch how people react. You’ll be surprised at how easy it is to draw in a client when you allow them to understand who you are and connect with you on a much deeper level.

What we do should be entirely about building and maintaining relationships.

People want to know YOU and what makes you tick. LET them.

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.