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How to Create the Perfect Social Media Marketing Mix

By Rebekah Radice

8 min read

Did you know: by the year 2020, more than 85 percent of all buyer-seller interaction will occur online?And not just online, but through video and social media?That means social media - and online interaction - isn't going away anytime soon.It also makes finding your perfect social media mix more important than ever.In our latest #InfluencerChat, Ann Tran, Diana Adams and I tackled this topic.As a business or brand, how do you strike the perfect social media balance? And how do you capture audience attention to improve awareness, engagement and interaction?Read on for a complete breakdown of our Q & A and don't forget to join us every Tuesday at 5pm PT | 8pm ET for #InfluencerChat!

How to Create the Perfect Social Media Marketing Mix

Q1) How do you find the perfect social media mix that captures audience attention?

A1) Edit carefully to create unique content for your audience. Tell a captivating story with your images and captions.

You can't influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat

— Marsha Collier (@MarshaCollier) May 6, 2015

A1) Take 10 seconds to read your post. Tweaking the details at the last minute can make a huge difference. A1) The secret to finding your perfect social media mix? Listen, Research and Prepare. Know your audience!

By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015

Q2) Can you change your style if you’ve fallen into a social media in a rut?

A2) It is good to be unpredictable at times. Always learning, sharing and evolving.

➡️ #Tip: want to become a Social Media Influencer? pic.twitter.com/SJdQ9VwC3Y By @MarshaCollier h/t @adamsconsulting #InfluencerChat ✋? — Shire Hakel (@ShiCooks) May 6, 2015

A2) Don’t be afraid to add new content to your mix. No one is one dimensional.A2) Once you’ve found your groove, make it stick. Defining and consistently sharing your unique message creates differentiation.

Q3) What is the difference between engaging and broadcasting?

A3) Engagers are genuinely involved with their community. Audience interaction is very transparent.

If you want people to engage with you, you have to engage with them." ― @adamsconsulting #InfluencerChat pic.twitter.com/AMZPn8laH6 — Ann Tran (@AnnTran_) May 3, 2015

A3) Engagers aren’t spammy or over-promotional. they’ve found their perfect mix of content and conversation.

A3) Engaging means from the first post you "Seek first to understand.." Broadcasters are deaf. #influencerchat https://t.co/wn4tl4g18e

— John Westra (@John_Westra) May 6, 2015

A3) Broadcasting your message is mega-phone marketing. It’s like walking into a networking event and shouting at the room.

Q4) How do you know what type of content works best? (Links, graphics, etc)

A4) Twitter analytics provides a lot of insight about which type of content works best for your audience. Be sure to use it!A4) Make responsible decisions about the content you share and be prepared to make adjustments as necessary.

"Create a list of 3 things you want people to know you for, and stick with those 3 topics in social media." @PegFitzpatrick #InfluencerChat — InfluencerChat (@influencerchat) May 6, 2015

A4) When you share an article across various social media channels, change up the photo. No one wants to see the same pic everywhere.

Q5) How can businesses use social media to better communicate with their audience?

A5) Give away what you can't manage. Put someone in place whose sole focus is maximizing #socialmedia.

If you want people to engage with you, you have to engage with them." ― @adamsconsulting #InfluencerChat pic.twitter.com/AMZPn8laH6 — Ann Tran (@AnnTran_) May 3, 2015

A5) Create an engaging content strategy to reach your audience. Change it up and be consistent!

Don't do social, be SOCIAL: Sincere Open Collaborative Interested Authentic Likable #InfluencerChat — Career Synchronicity (@careersync_now) May 6, 2015

A5) Remember, your social channels are like a TV station. When I tune in, I want to learn something new. WOW us!

Your brand is what people say about you when you are not in the room. Be the person that you would want to follow. #influencerchat

— Zachary Lukasiewicz (@ZachOnLinkedIn) May 6, 2015

Q6) Should you only share your own content or other people’s too?

A6) Share other people's content! We all have different life values and bring a unique perspective to our content.

A6) Believing that the only good content is your own is delusional. It also reeks of insecurity. #influencerchat — Tim Fargo (@alphabetsuccess) May 6, 2015

A6) My formula is 55% mine / 45% others. Gauge accordingly and reassess and post what works for your audience. @AnnTran_A6) Curating/Sharing other people's content allows you to reciprocate on social media, which helps in relationship building.

Social media is a contact sport. Get into the conversation! #InfluencerChat pic.twitter.com/HqZZwl2oV1 via @RebekahRadice

— InfluencerChat (@influencerchat) May 6, 2015

Q7) How much content should you post per day?

A7) There is no set number of posts that works well for everyone. Find your groove. Once you do, be consistent with it.

What you post on social media should not just be about you. It should be more about your target audience. #InfluencerChat— Andrew Pelletier (@Andrew7000) May 6, 2015

A7) Data tells a great story. Pay attention to when people are online with a tool like @followerwonk.

Q8) If you only had 45 minutes to spend on social media each day, where and how would you spend it?

A8) Spend 15 mins curating/scheduling content, 15 mins engaging, 10 mins contributing to community and 5 mins on stats.A8) This helpful article on @buffer reviews the best ways to spend time on #sociamedia marketing ~ http://bit.ly/1x3YNYoA8) Unplug. By recharging your batteries once a week, you can renew your social-media spirit.

A8) Unplug. By recharging your batteries once a week, you can renew your social-media spirit. #InfluencerChat

— InfluencerChat (@influencerchat) May 6, 2015

A8) You don't need to photograph and share everything you eat or drink. (Honestly, you don’t.)

Q9).What tools are most effective for measuring and analyzing social media growth?

A9) If you’re looking for a tool that analyzes data from each of today’s top social networks, you need @simplymeasured.A9) .@SproutSocial @Buffer and @Hootsuite each come with detailed analysis. Dive into it!

A9) .@SproutSocial @Buffer and @Hootsuite each come with detailed analysis. Dive into it! #InfluencerChat — InfluencerChat (@influencerchat) May 6, 2015

Q10) How do you build a solid personal or professional brand through social media content?

A10) Merge offline with offline. Take previous marketing and repurpose it for social media. Give it a new face!A10) Whether it's time spent creating content or money on a new tool, ALWAYS invest in your brand.A10) Set goals and frequently analyze achievements/opportunities. Adjust your strategy as necessary.

Social media should not be regimented. Build systems to monitor, listen and respond. Agility is key to success. #InfluencerChat

— Carrie Finley.Bajak (@CruiseBuzz) May 6, 2015

What are you doing to create the perfect social media mix in your business?

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.