Written by
Rebekah Radice
Published on
October 8, 2012
Pinterest is currently the third most popular social network, trailing only to Facebook and micro-blogging giant Twitter.
Yet many businesses still misunderstand how to integrate Pinterest marketing into their business.
Pinterest marketing offers a chance to tell an engaging story about your brand beyond mere words.
In fact, Pinterest's rapid rise in fame can be attributed to the unique billboard approach adapted where users are able to pin and categorize pictures to virtual boards.
Used as a way to catalog anything from planning an event to tracking hobbies and interests, Pinterest is a visual dream for online marketers.
So how can you make the most of this social site?
Below are seven tips to help you capitalize on the power of Pinterest. Discover how you can share current content with consumers who are eager to connect with your business or brand!
When in business, very few precautions can beat proper planning. Maintaining a leading Pinterest page will cost you time, so it's only prudent that you plan for pinning success.
After you set up your account, take a few steps to ensure that you are properly branded and easy to connect with:
There are several ways to strategically use Pinterest for marketing purposes. Below are a few examples to get you started:
Social networks are meant to remain just that, social. This is why social media marketing has to be a give-and-take relationship.
Remember to like and comment on other pins from the people you follow. A simple gesture such as adding @tags to give credit to the originating source can go a long way in building a presence and a following.
If you want to succeed in Pinterest marketing, you need to create compelling boards with unique, creative and visually appealing content.
What content do you have online and offline that you could share?
Pinterest has become a top location for running business promotions, sweepstakes and other free giveaways. Running an irresistible promotion will allow your giveaway to quickly go viral as fans reping and share your content across their social channels.
You can either create a Pinterest specific promotion or use content already designed and housed on your website.
Pinterest is now driving more referral traffic than Yahoo, Bing or Twitter; making it the fourth largest traffic driver worldwide.
When optimized, Pinterest has the ability to improve your search engine ranking.
The best online marketing initiatives are those that can be tracked. Make sure you monitor how your followers respond to each of your pins on Pinterest. How many likes and re-pins are you receiving?
You can also monitor your analytics to help you better understand activity, measure impact and gauge your overall success. Sites such as Pinerly and Pinreach can give you insight into what your followers are responding to and what areas you may want to update or improve upon.
Pinterest is a great way to connect with fans of your business in a unique way. Join me on Pinterest for tips on how you can successfully integrate social media marketing into your growing business!