Are you struggling to improve social media engagement? Want to get more shares on social media for your business? If you're ready to beef up your social presence, asking the right questions is the answer. Why? Because they're interesting and engaging!
If you're ready to speed up fan and follower growth, interaction, and engagement, let's get going. Below are the top questions you can use to boost your social media engagement and get more shares on social media!
1. True or false
Testing your audience's knowledge about things related to your niche is a sure way to get a response. You simply make a statement and then ask them if it’s true or false. If you’re lucky, your community will even explain their answer.
True or False: Star Wars is the greatest movie of all time. (You’ll add this question to your graphic)
The idea is to pick a question that’s mainstream (at least to your audience) and will draw in a large crowd.
2. Fill in the blank
Remember Mad Libs? I loved those as a child. Who doesn’t like to respond to a simple but relatable question? Use this type of question across social media to offer insight into you and your business. The bonus is the insight you gain into your fans and followers.
Question: The one food I could eat every day is _________.
Now frame it.
I’m a huge fan of avocados. I could eat them in just about everything and ANYTHING! Now, you tell me!
Add this to your graphic:
Fill in the blank: The one food I could eat every day is _________.
3. Motivational / inspirational
This type of question serves two purposes. First, it adds depth to your posting strategy. Rather than simply post work related content, you go deeper with your audience.
Secondly, it lets your audience better understand what makes you tick. Through motivational and inspirational posts like this one from Peg Fitzpatrick, you give your audience a more intimate view of your thoughts, processes and beliefs.
4. Experience/ relational
This is a simple way to let your followers know you care about their opinion and share how you can solve their problem.
“What do you LOVE most about using our product/tool, etc?”
Add that question to your graphic with thoughts around why you’re asking.
“We just updated our software! Have you given it a try? Tell us what you love most!”
Or take a cue from Marie Forleo and use this type of question in a video. She frequently asks a question her community wants answered and then provides the solution in her video. It's brilliant!
This is an easy way not only to conduct market research to improve your products and services but also to make your audience feel they are part of the process. This in turn, shows that you value their feedback. For instance, you’re designing a new look for your fragrance.
Let them know what you’re up to:
“We’re getting ready to launch our new fragrance!”
Add your question to the graphic:
“What should our new bottle look like?”
6. Provide an update or tip
Share facts or updates about your industry, business, or local community. You can use this type of question in a million different ways. Provide tips around your product or little-known facts about your app.
Here’s an example:
“Did you know that our dishwasher not only cleans the dishes, but also cleans in half the time than anything else on the market?”
I use this type of post to share a specific tip from one of my recent blog posts. It's an easy way to highlight a particular part of the article, while re-purposing the content in a fresh and new way.
Just getting started with your blog - or looking to reinvent a current one? Don't start writing until you find your PURPOSE! --------> Want to know how? Here's a few quick questions to answer: PURPOSE! --------> - What drives and excites you? - Where do you see yourself in 5 years? - Is your brand unique? - Is your message clear and powerful? - Do you have a system in place to effectively stay in front of prospects and past clients? - Is there an audience for your topic? - Is it a sustainable topic? PURPOSE! --------> Learn how you can build a business blog from SCRATCH. Click the link in my bio to get started today!
A photo posted by Rebekah Radice ✴️Social Media (@rebekahradice) on May 13, 2015 at 2:46pm PDT
7. Fun and frivolous
These are fun (insert: silly) questions to pique the curiosity of your audience. The goal is to drive response and encourage interaction. Pretty simple, and looks like this question posed by Fox News LA.
— FOX 11 Los Angeles (@FOXLA) June 12, 2015
It might look like this: (add this to your graphic)
“Have you seen how someone dances after winning one of our weekly prizes?”
You could then link to a video or post a pic submitted by a fan.
Timely questions provide your audience with new information and give them a chance to react to it, which in turn drives engagement.They are based on what is happening right at that moment.
Here’s what it could sound like:
“Today we mark our 10-year anniversary; do you want to celebrate with us?”
Now share a picture of your team celebrating or a your cake.
9. Ask for advice
You can begin a conversation about using your tool or product or working with your brand. These questions are perfect for engagement because they not only offer interaction between your brand and the audience, but also between the audience itself. Take what you do and turn it into a question that lets your fans give their opinion. Then add it to a graphic.
“What do you do to improve your cell phone’s battery life?”
10. Edgy or thought provoking
Thought-provoking questions help you learn what people think about a certain topic related to your niche. They can push buttons and encourage vibrant and interactive conversation. And as we all know — there is nothing people like more than giving their own opinion. If you’re in the education industry, you might ask:
Should cell phones be banned from classrooms?
Buzzfeed has mastered this art.
How well do you actually know the US states? http://t.co/lZuVNZo9UG
— BuzzFeed (@BuzzFeed) June 14, 2015
The key to success in any social media platform is to interact or engage with your followers and fans. Asking questions on social media is an excellent way to get the conversation going. But you can't just ask questions. You have to ask the right questions, because those are the sparks that ignite engagement.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.