September 26, 2016
Not sure how to make the most out of your Twitter content?Wondering how to get more mileage out of every single tweet?Repurposing content is a secret all smart Twitter marketers use to maximize exposure.Not only do you breathe new life into content you've already created......But you extend the reach of your tweets.That's what makes this smart Twitter content strategy simple, but powerful.Instead of creating, curating and tweeting content all day long, you repurpose your most popular content.Want to get started?Below are 13 ways you can take a single tweet and turn it into 13 new pieces of media.
I'm sure you've read about people who repurpose their content, and maybe you've tried it yourself, but do you REALLY know the power of repurposing?Each piece of content you create starts with an idea...a good idea.You map out the framework for how that idea will offer value to your audience.You provide tips and solutions that will solve their problems.In other words, you craft a piece of content you're proud of.
This is where the power of repurposing comes in.The valuable ideas you had when you sat down to write that piece of content don't suddenly become useless after you tweet.As a matter of fact -- you can use that same idea to create dozens of additional pieces of content -- across multiple channels.
Repurposing content is a mindset. It's a content philosophy that will allow you to crank out high quality content fast and frequently (often leaving people scratching their heads).It's a way to ensure that your ideas always stay relevant and top-of-mind.It's a way to repackage your Twitter content in new ways that will attract a new audience.
Check your Twitter Analytics. Which tweet got the most engagement over the past 90 days?I went into my own Analytics and found that my tweet with the highest engagement over the past 90 days was a tweet that showed a slice of bacon and hash browns that looked like a wookie.
That tweet had a 5.8% engagement rate, which is pretty high.(All credit for this Star Wars breakfast work-of-art goes to Carrie Elle)As you see, there was another tweet with almost 3 times as many impressions, but what we are looking at here is engagement.Another option is to look at your Google Analytics to see what your most popular posts are and repurpose those.But since we are focusing on repurposing a successful tweet in this post, we'll stick to Twitter Analytics.The tweet with the Chewbacca bacon will work just fine.(after all, who doesn't like bacon?)Either way, repurposing content will build thought leadership and influence around your niche.
Look at the list below and follow the journey of social media engagement that can come from one tweet.
You could easily create a SlideShare that gives step-by-step directions.But no matter what tweet you're repurposing, remember:Tutorials work well on SlideShare. Find a way to teach and tell, not sell.
You can turn your tweets into SlideShares and those into YouTube videos.Or turn it around. Turn your YouTube videos into SlideShares.Better yet, do both so you get the most reach.It's simple when you think about your industry and all that you tweet about daily. Consider something like this from Technology Guru's.
It's short and to the point, but powerful in it's ability to reach a whole new audience.Now take that video and tweet it!
Gone are the days when you have to hire a designer for a stunning infographic!There are plenty of free tools that you can use to create your own infographic quickly and easily.I recommend trying Canva, PiktoChart or GoodLabs.You could easily take your original tweet and break it down into something more detailed like the SlideShare or YouTube you created.It would barely require any more work.See how easy this repurposing stuff is?
People want to see you making this Star Wars breakfast so livestream it!Livestreaming allows you to connect with your audience on a whole new level.When the recording is complete, write a follow up post and embed the livestream right into your site.At this point, you are becoming pretty well known for your wookie breakfast.Klout has even added Star Wars to your list of expert topics, and people are starting to ask you some specific questions.
One Twitter follower asked, "How do make scrambled eggs and fruit look like Star Wars too?"
Now is the perfect time to share that question on Quora.Get some great answers? Tweet a link to them!
After thinking about how to answer that question, you decided to write a third blog post that explains how to create scrambled egg tie-fighters and turn blackberries into Millennium Falcons.There are so many people engaging with your content now!Keep the momentum going.You are nowhere close to being finished with repurposing that single tweet!
You've got plenty of content now to make some PowerPoint slides and host a webinar.You invited another Star Wars fan to co-host the webinar with you, and you're both promoting it on your social networks.In this webinar, you'll talk about all kinds of Star Wars food designs -- and of course you'll circle back around to the original wookie bacon and hash browns.After all, it's tricky getting that wookie shade of brown just right, but you'll instruct your audience how to do it easily!Oh, and while you're at it, go ahead and create another SlideShare for your webinar.
Quote images work well on Twitter, and as long as you remember to use a hashtag in your tweet, you can capture the prime real estate in Twitter search (if your picture is high quality).Pull the images from the Star Wars breakfast foods you created for your webinar slides (they are right there on your camera roll).Use a photo-editor to crank up the colors (vibrance, saturation, contrast, brightness) and optimize each image for Twitter.In other words, make it a horizontal image. Vertical images don't get as much engagement on Twitter.
How to Schedule #SocialMedia Posts Like a Pro via @WebPromoExperts https://t.co/2wm106Y4pg with @postplanner pic.twitter.com/eiCZ6f43F5
— Rebekah Radice (@RebekahRadice) September 23, 2016
Then, drop those images into Canva, Relay or Over to add a Star Wars quote on each one.Now tweet these with a link to your blog and the #StarWars hashtag.You're really on your way now!But we're not finished yet...
While you're at it creating those Twitter images, how about create some customized graphics for Pinterest, Facebook and G+?Unlike Twitter, you can use a vertical image on the other 3 big sites, and they typically do well (again, IF your images are high quality).
Instead of putting a quote on these photos, how about put a funny bullet point list with 4 reasons why bacon and wookies combined make the best breakfast ever.
It's time to get your email list included on all this Star Wars fun.It's the perfect time to gather all the content you have so far and create an autoreponder series.Don't forget to include a call-to-action!
Now you're probably about 3 weeks into the repurposing project for your tweet.People are starting to ask you some very specific questions about your kitchen.They want to know what kind of knives you use when creating your Star Wars creations, and they want to know if one kind of bacon works better than another.You've decided to invite your favorite food artist on Twitter to be the special guest on your podcast.You'll answer all the questions that people have about your wookie design and kitchen, and you'll also interview the food artist about general tips and tricks to save time while making food art.The interview goes even better than expected, and now you have plenty of content for a new blog post too!Don't forget to embed your podcast.
You guessed it!Now when anyone opts into your email list, they'll receive a link to your blog post and podcast -- which will give them 15 time-saving expert tips to make food designs lickety-split.
You didn't even realize this was going to happen...but suddenly you're an expert on Star Wars food designs.You have so much content now that it would be nice to consolidate it all in one place.How about an ebook?Don't run and hide!!Many people are intimidated by the thought of putting together an Ebook, but just remember, you don't have a deadline so you can take your time with it and have fun!I recently wrote my first Ebook, and it was a wonderful experience.Mine was about 18 pages (gDoc), which translates to about a 25 page Ebook (with the design).You can click over to Fiverr to find the perfect designer who can bring your words to life!I recommend reading How to Create an Ebook from Start to Finish [+18 Free Ebook Templates].
There you go!You have now taken a single tweet and repurposed it 13 times.With each repurpose, you are further establishing yourself as a leader in your industry.When you add all the social media promotion that goes along with these 13 tactics, you have an entire marketing campaign that will continue to generate website traffic for months after it's over.So go choose your most engaging tweet and get to work.There is all kinds of online goodness waiting for you on the other side!!
(image credit: Carrie Elle)