August 21, 2017
Ever wonder how successful social media marketers manage their day?Or how they accomplish all that they do while building a thriving business?I'm excited to announce my new podcast! In the first episode of "Brand Authority," I tackle this topic.I walk you through the 6 habits I've witnessed in every successful social media marketer I've come to know.Take a listen and please leave a comment if you feel so inclined. I'd love it if you'd hit that subscribe button too.And don't forget to come back. Each week, I'll bring you new episodes designed to help you build an authority brand through social media.That includes actionable tips to generate more engagement, traffic, conversions, and sales. Grab a cup of coffee, get your weekly dose, and enjoy!
Subscribe to Brand Authority Podcast in iTunes
Every successful business is built on people and those relationships. And with social media, your audience is watching those conversations unfold now more than ever.That’s why it’s so crucial that you build meaningful relationships with employees, customers, potential investors, competitors, and anyone else who matters.
Define your perfect partner, investor, or relationship and the qualities that make them so valuable. Now make a list of your top 100 contacts - the prospects and potential referral sources that exhibit those qualities.These are the relationships that are most vital to your success. Set aside time to reach out and speak with each person one-on-one in order to build a meaningful connection.
If you want your target audience to truly care about your brand, you can't focus solely on profit. Find something you're passionate about and merge it with your purpose.
Not only will this connect your heart with your wallet, but will also turn your audience into brand advocates by helping them better understand what drives you.
Take a look at how you're already giving back to the community, and use those ideas to determine how and where you can give even more.Think about your company and brainstorm ways to shine a light on your customers, employees, or business partners.[clickToTweet tweet="Turn your social media audience into brand advocates. Merge your passion with profit." quote="Turn your social media audience into brand advocates. Merge your passion with profit."]
Smart marketers are data-driven. If you want to succeed, you'll need to keep a very close eye on the ever-changing needs of your customers.Focus on neuromarketing and determine what factors are impacting the decisions consumers are making.
Use Google Analytics, or a tool such as DataHero, to collect consumer data. Pay attention to the how, when, and why, people are interacting with your brand.Take that data and use it to give your customers exactly what they're looking for.
Never stop learning. Find time every day to read up on the top trends, case studies, and data relevant to your niche.Learn from the work of others in your industry and don't be afraid to share your own ideas and expertise with business professionals.
Find people with similar interests and goals and engage them in conversation. Having such personalized interactions will help you build trust and authority.
All top marketers know that it's not about working hard, but focusing on the right things. After all, being busy doesn't mean you're successful.That's why it's so important to productively focus on money-making activities.[clickToTweet tweet="Being busy and being productive are two very different things. Always choose productivity!" quote="Being busy and being productive are two very different things. Always choose productivity!"]
Think about what actions you can take that would most benefit your business.
Successful marketers know that you can't market a business blindly.You need to track and measure your efforts to understand what's working and what's not.
Test what’s working and what’s not. Track and review your performance over time. Use the data you collect to adjust your efforts to fit your target audience's needs.If you’re trying out a new tactic or strategy, give it a chance and some time, but don’t wait too long to let go if it’s not working.
Success is almost never accidental. If you want to be a successful social media marketer, you need to commit to the right daily habits.What about you? What habits have made the biggest impact on your business?Let me know in the comments below!For more insight into the habits of successful social media marketers, listen to the podcast, and be sure to click subscribe to stay up to date with the Brand Authority Podcast!
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