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All Successful Social Media Marketers Share These 6 Habits

By Rebekah Radice

6 min read

Ever wonder how successful social media marketers manage their day? Or how they accomplish all that they do while building a thriving business? I'm excited to announce my new podcast! In the first episode of "Brand Authority," I tackle this topic.

I walk you through the 6 habits I've witnessed in every successful social media marketer I've come to know. Take a listen and please leave a comment if you feel so inclined. I'd love it if you'd hit that subscribe button too. And don't forget to come back.

Each week, I'll bring you new episodes designed to help you build an authority brand through social media. That includes actionable tips to generate more engagement, traffic, conversions, and sales. Grab a cup of coffee, get your weekly dose, and enjoy!

Subscribe to Brand Authority Podcast on iTunes

Highlights from episode 1

1. Build meaningful relationships

Every successful business is built on people and those relationships. And with social media, your audience is watching those conversations unfold now more than ever.

That’s why it’s so crucial that you build meaningful relationships with employees, customers, potential investors, competitors, and anyone else who matters.

an blue infographic with a deadline shoppers research online before buying

How you can establish this habit

Define your perfect partner, investor, or relationship and the qualities that make them so valuable. Now make a list of your top 100 contacts—the prospects and potential referral sources that exhibit those qualities.

These are the relationships that are most vital to your success. Set aside time to reach out and speak with each person one-on-one in order to build a meaningful connection.

2. Merge passion with social purpose

If you want your target audience to truly care about your brand, you can't focus solely on profit. Find something you're passionate about and merge it with your purpose.

Not only will this connect your heart with your wallet, but will also turn your audience into brand advocates by helping them better understand what drives you.

How you can establish this habit

Take a look at how you're already giving back to the community, and use those ideas to determine how and where you can give even more. Think about your company and brainstorm ways to shine a light on your customers, employees, or business partners.

3. Understand what customers crave

Smart marketers are data-driven. If you want to succeed, you'll need to keep a very close eye on the ever-changing needs of your customers. Focus on neuromarketing and determine what factors are impacting the decisions consumers are making.

an image of a brain and a man looking at a hamburger with a headline "neuromarketing explained" and a definition of neuromarketing

How you can establish this habit

Use Google Analytics, or a tool such as DataHero, to collect consumer data. Pay attention to the how, when, and why people are interacting with your brand. Take that data and use it to give your customers exactly what they're looking for.

4. Connect and collaborate

Never stop learning. Find time every day to read up on the top trends, case studies, and data relevant to your niche. Learn from the work of others in your industry and don't be afraid to share your own ideas and expertise with business professionals.

How you can establish this habit

Find people with similar interests and goals and engage them in conversation. Having such personalized interactions will help you build trust and authority.

5. Keep money-making activities in Sight

All top marketers know that it's not about working hard, but focusing on the right things. After all, being busy doesn't mean you're successful. That's why it's so important to productively focus on money-making activities.

How you can establish this habit

Think about what actions you can take that would most benefit your business.

Here are a few ideas:

  • Send an email requesting to speak at an upcoming event
  • Set up a face-to-face meeting with a few of your prospects
  • Go to a local networking event
  • Record a video sharing valuable tips

6. Track, measure and adjust your efforts

Successful marketers know that you can't market a business blindly.You need to track and measure your efforts to understand what's working and what's not.

How you can establish this habit

Test what’s working and what’s not. Track and review your performance over time. Use the data you collect to adjust your efforts to fit your target audience's needs. If you’re trying out a new tactic or strategy, give it a chance and some time, but don’t wait too long to let go if it’s not working.

Final thoughts

Success is almost never accidental. If you want to be a successful social media marketer, you need to commit to the right daily habits. What about you? What habits have made the biggest impact on your business? Let me know in the comments below!

For more insight into the habits of successful social media marketers, listen to the podcast, and be sure to click subscribe to stay up to date with the Brand Authority Podcast!

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Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.