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3 Types of Video You Should Create to Build Your Brand

By Rebekah Radice

3 min read

Did you know that 55% of people watch videos online every day? Or that social video generates 1200% more shares than text and images combined?

If you're not tapping into the immense power of video, you're missing a huge growth opportunity. But while it's a great tool for building and marketing your brand, that doesn't mean you should dive head first.

You need to be strategic with your video marketing strategy, and that includes the type of video you create. In the latest installment of the Brand Authority Podcast, I walk you through the 3 types of video you should be creating today.

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Episode 3 highlights

1. Live video

Live video lets you connect with your audience on a whole new level and do so with the push of a button. No fancy video equipment or hours in the editing room - just you and your audience.

It breaks down barriers and offers a chance to show who you really are and what your brand is all about. So, tap into that power. Whether it’s through Facebook, Instagram, YouTube or any other live streaming network, use live video to humanize your brand and build a strong connection.

Here are a few ideas:

  • Set up a video conference and host interviews through a tool like BeLive
  • Give your audience a behind-the-scenes look at your business
  • Share a live event, conference, or local happening

Source: Domain

2. Educational and how-to training videos

People love to learn, and they especially love to learn what you already know. So give that knowledge away! Take a blog post and break it down into actionable tips, create an ebook, or write an email series. Use your creativity to repurpose, update, or reinvent old content into new types media.

The more you give, the quicker you build brand authority and position yourself as the go-to expert.


Source: Internal YouTube Data

3. Promotional videos

Value always comes first, but it's the promotional content that turns a viewer into a lead and then a customer. So, don't be afraid to share promotional videos once in awhile.

Find a way to promote your product or service through a training video where you teach your audience how to do something. Or create an engaging testimonial video that helps people make their purchasing decision easier.

Simply reach out to your top customers and ask them to share their thoughts. Make it easier for them by providing a list of questions to answer. You're not putting words in their mouth, only offering an easier way to tell their history with your brand.

The key is to create engaging promotional videos that tell your story while keeping your audience entertained.


Listen to the podcast

Want to learn more about the type of video you should create to build your online brand? Listen to the full Brand Authority Podcast where I talk about each one in detail. Then, make sure to come back for next week's episode where I share how you can tell your story on Facebook.

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Brands Mentioned:

Dunkin Donuts - Live Test Kitchen

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.