August 22, 2017
Ever wonder why some people grow their personal brand effortlessly?In the blink of an eye, they emerge as an industry expert. And seemingly, all while juggling a 9 to 5, raising a family, and enjoying a healthy personal life.Sure, some of that might be smoke and mirrors... an optical elusion born out of social media.But for most, a successful personal brand is created with one desire in mind:To leave a mark on the world.If you're eager to do the same, and build a strong personal brand, today's podcast is for you.On the Brand Authority Podcast, I share the exact steps you can take to build authority with your personal brand. Plus, don't forget to subscribe for more episodes!
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You can't expect people to choose you over another if you don't know what sets you apart. Get clear on what you do, who you help, and what makes you indispensable.Only then can you create differentiation to boost brand authority.
Your online hub, the place where all content originates, is your website and blog.It's your key to building a strong personal brand. Through your content, you establish credibility, display your expertise, and allow potential customers to connect with you.Make your website a part of all marketing efforts, helping your audience find you online.
Source: IMG Global Infotech
Social media is a powerful tool that, when used correctly, will elevate awareness, increase engagement, and solidify your position in the market.But for that to happen, a strong social media strategy needs to be in place. To do this, you'll need a deep understanding of your audience in order to share content that solves their problems.[clickToTweet tweet="Develop a deep understanding of your audience and share content that solves their problems" quote="Develop a deep understanding of your audience and share content that solves their problems"]
Use the content you create to showcase your expertise. Content marketing should be a bridge that connects people to your brand.As you create content, remind yourself of what matters most to your audience. Do they want to know or do something, or do they want to go somewhere or fix something?Once you answer those questions, provide solutions through informative blog posts, videos, ebooks, infographics, tutorials, and other types of content.Let your brand become the solution to their problems.
It's not enough to show up every once in a while. If you want to build a relevant personal brand, you need to stay top of mind.Know where your audience is hanging out on line, and make a commitment to being there. If it's Facebook, then be there. If it's Instagram, then be there.Building a personal brand takes time. Know that you're going into this with the long game in mind. Put in and the effort and it will pay off.
Listen to the full podcast here and hit subscribe. Tune in each week for another episode of the Brand Authority Podcast.
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