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Rebekah Radice's Blog

How to Use Personal Branding to Grow Your Authority

By Rebekah Radice

4 min read

Ever wonder why some people grow their personal brand effortlessly? In the blink of an eye, they emerge as an industry expert. And seemingly, all while juggling a 9 to 5, raising a family, and enjoying a healthy personal life.

Sure, some of that might be smoke and mirrors... an optical illusion born out of social media. But for most, a successful personal brand is created with one desire in mind: To leave a mark on the world. If you're eager to do the same and build a strong personal brand, today's podcast is for you.

On the Brand Authority Podcast, I share the exact steps you can take to build authority with your personal brand. Plus, don't forget to subscribe for more episodes!

Subscribe to Brand Authority Podcast on iTunes

Highlights from episode 2

1. Know what sets you apart

You can't expect people to choose you over another if you don't know what sets you apart. Get clear on what you do, who you help, and what makes you indispensable. Only then can you create differentiation to boost brand authority.

2. Create a credible home base

Your online hub, the place where all content originates, is your website and blog. It's your key to building a strong personal brand. Through your content, you establish credibility, display your expertise, and allow potential customers to connect with you. Make your website a part of all marketing efforts, helping your audience find you online.


Source: IMG Global Infotech

3. Brand yourself on social media

Social media is a powerful tool that, when used correctly, will elevate awareness, increase engagement, and solidify your position in the market.

But for that to happen, a strong social media strategy needs to be in place. To do this, you'll need a deep understanding of your audience in order to share content that solves their problems.

Develop a deep understanding of your audience and share content that solves their problems.

Here are a few steps you should take:

  • Identify what platforms your target audience spends their time on
  • Determine what you will talk about and what content you will share
  • Connect with competitors and other local businesses
  • Ask questions to learn more about your audience and their needs

4. Utilize content marketing

Use the content you create to showcase your expertise. Content marketing should be a bridge that connects people to your brand. As you create content, remind yourself of what matters most to your audience. Do they want to know or do something, or do they want to go somewhere or fix something?

Once you answer those questions, provide solutions through informative blog posts, videos, ebooks, infographics, tutorials, and other types of content. Let your brand become the solution to their problems.


5. Stay fresh and relevant

It's not enough to show up every once in a while. If you want to build a relevant personal brand, you need to stay top of mind. Know where your audience is hanging out online, and make a commitment to being there. If it's Facebook, then be there. If it's Instagram, then be there. Building a personal brand takes time. Know that you're going into this with the long game in mind. Put in the effort and it will pay off.

Want to learn more?

Listen to the full podcast here and hit subscribe. Tune in each week for another episode of the Brand Authority Podcast.

Subscribe to the Brand Authority podcast

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Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.