Are you a new business owner or entrepreneur wondering what place social media has in your business?
First and foremost, congratulations on making the leap. Owning a business of your own is a scary proposition, but one well worth the heartache, sleepless nights, and overwhelm that come with the territory.
If you're a local business owner that's been working to establish a marketing presence in the offline world, transitioning that to viable online currency is an opportunity to expand beyond your current community.
But where do you begin?
1. Build your network
Social networking has revolutionized the way we establish relationships. With traditional networking, it was necessary to dress up, go to the office, and meet with customers to get face-to-face.
Today, that necessity has faded away.
Building relationships is now as simple as logging into your favorite social network. Yet, many business owners still struggle to communicate online.
If you find yourself wondering how to connect, engage, and create more meaningful social media conversations, this 3-step plan will get you networking like a pro.
2. Identify your competitive advantage
Identify what makes you unique and sets you apart from your competition. What is it about you that have drawn people to you in the past?
Answer these questions:
- What unique skills or expertise do you possess that sets you apart from other professionals in your field?
- What is your approach to delivering exceptional quality work and client satisfaction, and how does this differ from other professionals?
- How do you stay up-to-date with the latest industry trends and technology, and how does this give you an edge over other professionals?
You figure that out and you determine how to attract and build trust between you and those clients you serve.
Become a voracious reader
Are you a voracious reader who can't get enough of books? Embrace your uniqueness!
Being an insatiable book lover not only sets you apart from others, but it also offers numerous benefits for your personal growth.
Dive into articles, books, ebooks and more to continuously improve your knowledge and skills.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.