Wondering if you should write a book? Or why you'd even think of writing a book?I get it! It's a long and exhausting process.But it's also worth every minute, especially if you want to share your expertise on a subject important to you.If you've considered turning your skills into a handy step-by-step for anyone interested in learning, here's 3 reasons why you should get started today!
3 Reasons Why You Need to Write a Book Now
Why Write a Book?
Writing a book allows you to transfer your expertise, rich experience, and distinct life lessons to something that will most assuredly outlive you.A book becomes a living testament to all that you have learned along your journey, and says, “Hey world, here’s a few things I know and thought you might appreciate.”
“When you speak, your words echo across the room. When you write, your words echo across the ages.” – Bud Gardner, Chicken Soup for the Writers Soul
Why a Book Builds Your Personal Brand
1. Authenticity, Sharing ,and Why it Matters in the Online World
If you are a blogger, you know the rush that comes with writing and then receiving your first comment or social share.It’s exciting to know that your work somehow touched someone to the point where they would take the time to engage or pass it along to their community.A book is a way to extend that “feel good” mojo with a whole new group of people.Think about it this way. You have the opportunity to transfer the amazing wonder that is you into a living, breathing document. It is your chance to share your authentic self and place it in front of an audience that desperately needs your insight, direction and unique perspective.You are the gatekeeper to that information. If your voice can somehow help others to grow, prosper and live a better life, why wouldn’t you want to share that gift?
"A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel." - Seth Godin
2. Positions You as the Go-To Expert
With the inception of the Internet, almost everyone has become a supposed expert. This makes writing a book an excellent way to establish yourself as a true authority within your field.With a book behind it, you will likely be viewed as the “go-to” expert, increasing your visibility and extending your reach.Not only is it a platform to showcase your special skills, but also a way to share your personal story.A book puts your intellect on display, and not in an arrogant way.Plus, think about this.Elevating personal brand awareness within your specialized niche means doors of opportunity begin to swing open.Imagine what could be if you allowed yourself to work towards what ought to be.
“If you wait for inspiration to write; you’re not a writer, you’re a waiter.” – Dan Poynter
3. Increases Credibility
With increased visibility and a boost in authority comes credibility.It can also help you gain the competitive edge in your field, positioning you as the recognized and trusted advisor within your field.Let me ask you this...When you are ready to make a large purchase decision within your own life, who do you look to? Someone with an established track record or someone unknown?The person likely has shown that they excel in their specialized field.Writing a book reinforces the fact that you know your stuff.
Making the Decision
Writing a book is a major decision and shouldn’t be taken lightly.However, if writing a book is your dream, then putting it off only prolongs the inevitable.While I know that life can get in the way and that writing a book can easily get pushed aside, I also realize what a boon persevering and seeing your dream through can be to your business and personal brand.Whether it's a huge success or a personal victory, writing and publishing your book can make all those long nights worthwhile.
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About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.