I'm excited to announce my first guest post on Windmill Networking, a website committed to helping businesses strategically leverage and maximize ROI from social business. It is an honor to become a part of this influential community. While this post is tailored for the real estate community, it is truly a social media starter kit that anyone can use.Read an excerpt of my post here:
Social media and the Internet have revolutionized the way real estate professionals conduct business. Gone are the days of relying solely on traditional marketing methods such as yellow page ads and direct mail campaigns. The Internet and the increase in using social networking within your real estate business now make it possible to connect with tech savvy consumers who eagerly let their fingers do the walking when it comes to the home buying and selling process.Recent surveys support this fact stating that 88% of home buyers are using the Internet during the home buying search while another 50% are turning to social networking sites such as Facebook and Twitter. (Source: NAR)This development underscores the importance of an online presence for real estate professionals that includes a strategic social media marketing plan.
Why Realtors Should Consider Social Media
Given the immense potential social media provides when used correctly, it is essential that real estate professionals consider integrating this tool into their overall marketing strategy.The power of social media lies within a consistent approach and prolonged exposure. This is only possible with a detailed plan and a commitment to showing up on a daily basis.Social media tools can help you in the following ways:
- Create brand or company awareness
- Market your business and self effectively
- Build customer loyalty effortlessly
- Connect with followers and customers in real time
- Manage your reputation as a professional
Your Social Media Starter Kit
As a professional, there are a good number of social media sites that you can use to market yourself effectively. Each channel appeals to customers in a different way.If you are thinking of creating brand awareness through social media campaigns then consider the following tools.Read more about creating your Social Media Starter Kit for Real Estate Professionals.
About Rebekah Radice
Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.