First things first. Happy 1,672,614,000 seconds since 1/1/1970! 🥂 It's the first Tuesday of 2023 and you're just getting back to the grind. You've got 727 emails to archive and we're just glad we're not one 'em. LOL!
But, let's be real. If you're anything like us, you've been reflecting upon last year's questionable choices and decided to make some changes. You're ready to become a better version of yourself and we're here for it!
Our 2023 New Year's Resolution? Read more!
Last night, we set subtitles to Auto on the Apple TV. 💪🏽
What resolutions did you make? Hit reply and let us know.
Our biggest predictions for 2023
- Will my job be replaced by AI? Probably not. AI will be ubiquitous in 2023 but as a power tool for professionals to take advantage of.
- Will TikTok be banned in the US? It's hard to imagine given the crazy number of DAU in the US. It's a real possibility though, so hedge your plans.
- Will Twitter go bust? Nope.
- Will we beat Goldfish? On attention you mean? No way! In fact, we'll have to do a lot better to improve our messaging across all channels because 3 seconds is the new 8.
- Will the metaverse go main stream? Probably not this year, but we're going to see some cool implementations in the enterprise space.
- Who's going to win the Super Bowl? It's a toss up, but we'd love to see the Bills play the 49ers.
- Will Web3 finally take off? We think cryptocurrencies will become regulated in the US and Europe. As far as their underlying technology—blockchain goes, we see a huge year ahead. NFTs will adapt and become practical in their implementation, especially in the entertainment/sports worlds.
- Will I have to change up my messaging model for content? We agree with our friends at Marketing Brew that McDonald's is a good benchmark for your client's digital voice.
- What kind of content will be queen in 2023? Video shorts and story-telling.
- What programming technologies should I focus on? That depends on what you're building. Git and Docker/Kubernetes are becoming essential if you're working for large businesses. Rust, Python, and Typescript are the most loved/wanted technologies. Phoenix takes the top spot for web frameworks. People learning to code are jumping in to 3D tools like Unity and Unreal Engine.
- What jobs will be most in-demand for self-employed professionals in the freelance space? We see an increase in demand for social media managers, copywriters, video editors, graphic designers, and software development professionals.
Write us and tell us your predictions for the new year.
About Ambreen Dar
Ambreen designs for thrillseekers. She left the classroom behind to chase adventures in publishing, then dove into digital marketing's deep end. New tricks abound, but Ambreen's four furry fans still think she's top dog. Alongside Rebekah and Sam, Ambreen makes BRIL.LA's magic - and wouldn't have it any other way.