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Oh Frigg

Celebrate Frigg's day with us and try our hybrid approach of making it more restful.

By Rebekah Radice

1 min read

In keeping with the traditions of the ancient Norse, Happy Frigg's Day or Frigedæg. Frigg was the goddess of love, beauty, and fertility. Frigg's Day evolved to Friday in English and was thought to be a lucky day associated with good fortune.

Friday is a day to celebrate in many cultures and faiths. It marks the start of the weekend and our days of rest. Well, at least in theory, because for so many, the weekend isn't exactly as restful as it should be.

But that's ok! Embrace it, accept it, and lean in.

Some things you can do to make it easier include being more intentional about your time. Think of all the things you'd love to do on the weekend, but have no frigging chance of doing, then accept defeat.

We suggest a hybrid approach. Schedule a long(er) lunch. Or a not-so-quiet meal with your in-laws. We're embracing reality, while landing a couple of counter-jabs.

Fun fact

Members of the Hey Rebekah team started practicing a 4-day workweek more than a decade ago. For the most part, no one ever noticed. Then, we continuously improved to a 2.9 day and now we're averaging a mediocre 1.7-1.9 days.

Rebekah Radice

About Rebekah Radice

Rebekah Radice, co-founder of BRIL.LA, has traded narcissism for purpose. When not driving growth, you'll find her tricking family into thinking she's Emeril Lagasse - likely covered in marinara. The spotlight was fun, but impact is better. These days she's using 20+ years of brand brilliance for good.