Welcome to the big top of website copywriting. Where the high-wire act of writing for a fast-growing client takes center stage.
Just like a trapeze artist, taking it slow and step by step seemed like the key to gracefully swinging through the process.
Approvals were nailed, captivating samples whipped up, and those precious sign-offs collected at every stage of the performance.
But oh, how little did I know about the sneaky surprise act on its way.
Just as I was about to take the final bow the marketing lead decided to toss a pie in my face. Bam, a sudden pivot from polished and professional to fun and approachable was demanded.
In an instant, I was juggling new ideas while walking the tightrope of deadlines. Thanks a lot folks.
As it turns out, even with the most meticulous planning, the freelancer circus can toss the unexpected your way.
Be prepared and don't forget to keep smiling.
About Susan Rov
Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.