As a copywriter, looming deadlines found a way to keep me hopping. I did my best to stay ahead, mapping out a productivity route and packing every tool I could think of, confident I'd make it to the destination on time. Like any seasoned traveler, I figured detours came with the territory.
Or so I thought.
Two days before an assignment was due, the client decided to change their entire email strategy. Weeks of work became as useless as a bikini in Siberia. Before I knew it, I was slamming on the brakes and scrambling to redo everything with the due date fast approaching. So much for itineraries—my client was the real travel agent here.
I worked late nights trying to stay ahead, only to end up white-knuckling it through massive course corrections at the last second. Tight deadlines came with the territory, but accepting clients as co-pilots was how I landed safely on target. No amount of strategizing could outmaneuver them, changing their minds mid-flight.
I could only arrive on schedule by balancing productivity with adaptability, working ahead while being ready to change course at any time.
About Susan Rov
Susan traded cocktails and lattes for words that move. As a copywriter on a mission to end boring, she brightens brands and makes an impact. Number 463 on the list of fiction readers left standing, you'll find Susan at sunrise—running, writing, and wondering how to change the world next. That drive led her to become a founding team member of BRIL.LA.